All About Nike

Topics: Nike, Inc., Vice president, Bill Bowerman Pages: 4 (877 words) Published: February 26, 2014

Nike as a company is rather profitable. Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Nike Inc.'s gross profit margin deteriorated from 2011 to 2012 but then slightly improved from 2012 to 2013. Operating profit margin is a profitability ratio calculated as operating income divided by revenue.Nike Inc.'s operating profit margin deteriorated from 2011 to 2012 but then slightly improved from 2012 to 2013. Net profit margin is an indicator of profitability, calculated as net income divided by revenue. Nike Inc.'s net profit margin deteriorated from 2011 to 2012 but then improved from 2012 to 2013 not reaching 2011 level. Return on equity is a profitability ratio calculated as net income divided by shareholders' equity. Nike Inc.'s ROE deteriorated from 2011 to 2012 but then improved from 2012 to 2013 exceeding 2011 level. Return on assets is a profitability ratio calculated as net income divided by total assets. Nike Inc.'s ROA improved from 2011 to 2012 but then deteriorated significantly from 2012 to 2013 (Nike Inc. (NKE)).!

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With Addias and Rebook as major competitors, Nike is one of the world's top

sports brands, but for many years they have been dragged down for allegations of operating sweatshops and child labor. In 2011 Nike was accused by works in their factory in Indonesia stating that they were being physically and mentally abused. Works say that their supervisors frequently throw shoes at them, slap them in the face, kick them and call them names such as dogs and pigs. Nike admits that such abuse has occurred among the contractors that make its hip high-tops but says there was little it could do to stop it. The 10,000 mostly female workers at the Taiwanese-operated Pou

Chen plant make around 50 cents an hour. Nike's own inquiries found workers at the factories were subjected to 'serious and egregious' physical and verbal abuse, including the punishment of forcing workers to stand in the...
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