Alien Analysis
‘Alien’ Promotional Poster Analysis
It is important in any media text for the encoder to use many different devices top help them in producing an advertisement, in order to target a certain audience. In this essay I will dissect and analyse the content of the media text: ‘An Alien Legacy’ boxed set. I will be looking at the purpose of the text, and how it would appeal to its target audience. I will also be looking at the different technical devices used by commenting on the featured denotations produced by the camera angles, colour etc.
The purpose of the advertisement is to make people aware that the ‘Alien’ films are available to buy as part of a box set rather than being bought as separate individual products. The purpose of the poster may also be to make people more aware of the fact there is more than 1 film in the series. The audience for the advertisement is a specific niche audience. The target audience is the fans of the ‘Alien’ series. However, the broader target audience is stereotypically for males due to the hints at the scientific-genre. It would be incorrect to assume that the demographic is male as the protagonist is a strong female which may attract more of a female audience than most science-fiction films of this type. The age of target audience is also quite wide. This is because a long period of time will have passed from when the first films of the series was made to the last. The encoder had targeted the audience by using certain colours and images that represent the film and the specific genre.
Firstly, I will talk about the central image on the poster. The central image is of an egg and is in the prime optical area of the whole text. The egg had connotations of a new life but it is made clear in the image that the egg isn’t an ordinary egg that we would usually think of. The egg is green and has green light on it to show that it is cracking. The encoder may have used the colour green as it has connotations of abnormality which will assure
It is important in any media text for the encoder to use many different devices top help them in producing an advertisement, in order to target a certain audience. In this essay I will dissect and analyse the content of the media text: ‘An Alien Legacy’ boxed set. I will be looking at the purpose of the text, and how it would appeal to its target audience. I will also be looking at the different technical devices used by commenting on the featured denotations produced by the camera angles, colour etc.
The purpose of the advertisement is to make people aware that the ‘Alien’ films are available to buy as part of a box set rather than being bought as separate individual products. The purpose of the poster may also be to make people more aware of the fact there is more than 1 film in the series. The audience for the advertisement is a specific niche audience. The target audience is the fans of the ‘Alien’ series. However, the broader target audience is stereotypically for males due to the hints at the scientific-genre. It would be incorrect to assume that the demographic is male as the protagonist is a strong female which may attract more of a female audience than most science-fiction films of this type. The age of target audience is also quite wide. This is because a long period of time will have passed from when the first films of the series was made to the last. The encoder had targeted the audience by using certain colours and images that represent the film and the specific genre.
Firstly, I will talk about the central image on the poster. The central image is of an egg and is in the prime optical area of the whole text. The egg had connotations of a new life but it is made clear in the image that the egg isn’t an ordinary egg that we would usually think of. The egg is green and has green light on it to show that it is cracking. The encoder may have used the colour green as it has connotations of abnormality which will assure