Alibaba Report For Strategic Management

Topics: Alibaba Group, Alibaba.com, Jack Ma Pages: 7 (1459 words) Published: March 29, 2015


Introduction

In 1999 Jack Ma was living in a small apartment with his wife in Hangzhou, China, when he came up with the idea for Alibaba. That little idea, of course, evolved into one of the biggest tech companies on the planet and made Ma a billionaire many times over.

Just like the garages where Hewlett-Packard, Apple and Google were started, the apartment in Hangzhou is now a shrine—another sacred spot in the tech world.

Alibaba.com is the flagship company of Alibaba Group, is the world’s largest online business-to-business trading platform for small-and-medium size businesses. Alibaba.com has three major marketplaces.The company’s English language international marketplace ,Alibaba international (www.alibaba.com) serves to bring together importers and exporters from more than 240 countries and regions.

The China marketplace Alibaba China (www.1688.com) is developed for domestic business-to-business trade in China. And Taobao (which means “digging treasure”) is China's most popular business-to-consumer and consumer-to-consumer trading site with more than 20 million registered users. In addition, Alibaba.com offers a transaction-based wholesale platform, AliExpress (www.aliexpress.com), which allows smaller buyers to buy small quantities of goods at wholesale prices. And Alibaba.com has achieved award after award in recognition of its achievement and impact on e-commerce, including “Best of the Web” by Forbes Magazine for seven consecutive years, the most popular B2B website by Far Eastern Economic Review, and other awards, including China Excellent Business Website and China Best Commerce Website. Alibaba.com is frequently quoted as one of the top five websites in the world along with Yahoo, Amazon, eBay and AOL, by domestic and international media.

Mission Statement

9 Components of mission statement :

Customers
Yes
Product or Services
No
Markets
Yes
Technology
No
Concern for Survival
No
Philosophy
Yes
Self-concept
No
Concern for public image
No
Concern for employees
No

5 Major Strategies Alibaba Follow :

Alibaba’s Products and Partnership
Alibaba has few virtual products that develop a convenient and prompt management for exporters to update or upload important information freely into the database in order to contact buyers directly from overseas. Alibaba also provides multi-functional management system such as products display descriptions and photos according to the categories, which are available in many other e-trade marketplaces. In other words, they practically own a “mini website” which carries their company profiles, contact information, and a virtual showroom of their products and services.

Easy To Do Business Everywhere
Clearly Alibaba’s Group mission is to make it easy to do business everywhere. Before this company came along, sales channels are very inadequate for local SMEs in China. Trade exhibitions that are conducted to introduce and demonstrate the latest products for more opportunities were very costly. There are very limited customers that the sales team could reach out at that moment. However, many SMEs are seeking for business opportunities and growth since the economic reform of Reform and Open policy that opens up the investment to foreign country (Tisdell, 2009). Therefore, the technology provided by Alibaba has given SMEs in China huge advantages and benefits. First of all, China has no geographical constraint that gives China SMEs a huge market of e-commerce. Next, the well set up e-commerce environment helped the transaction cost to go down sharply.

Branding and Image
When it comes to establishing strong image branding, many China companies face the same problem as foreigner partners find it hard to remember the name. Jack Ma chose the name Alibaba firstly because it is easily pronounced and spell in many languages. Because of its clear-cut syllables, it helped to raise the brand awareness. Secondly, it is...
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