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Alibaba Report For Strategic Management

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Alibaba Report For Strategic Management
Introduction

In 1999 Jack Ma was living in a small apartment with his wife in Hangzhou, China, when he came up with the idea for Alibaba. That little idea, of course, evolved into one of the biggest tech companies on the planet and made Ma a billionaire many times over.

Just like the garages where Hewlett-Packard, Apple and Google were started, the apartment in Hangzhou is now a shrine—another sacred spot in the tech world.

Alibaba.com is the flagship company of Alibaba Group, is the world’s largest online business-to-business trading platform for small-and-medium size businesses. Alibaba.com has three major marketplaces.The company’s English language international marketplace ,Alibaba international (www.alibaba.com) serves to bring together importers and exporters from more than 240 countries and regions.

The China marketplace Alibaba China (www.1688.com) is developed for domestic business-to-business trade in China. And Taobao (which means “digging treasure”) is China's most popular business-to-consumer and consumer-to-consumer trading site with more than 20 million registered users. In addition, Alibaba.com offers a transaction-based wholesale platform, AliExpress (www.aliexpress.com), which allows smaller buyers to buy small quantities of goods at wholesale prices. And Alibaba.com has achieved award after award in recognition of its achievement and impact on e-commerce, including “Best of the Web” by Forbes Magazine for seven consecutive years, the most popular B2B website by Far Eastern Economic Review, and other awards, including China Excellent Business Website and China Best Commerce Website. Alibaba.com is frequently quoted as one of the top five websites in the world along with Yahoo, Amazon, eBay and AOL, by domestic and international media.

Mission Statement

9 Components of mission statement : Customers
Yes
Product or Services
No
Markets
Yes
Technology
No
Concern for Survival
No
Philosophy
Yes
Self-concept
No
Concern for public

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