Alibaba: Making inroads to become second largest e-commerce player surpassing eBay.
It was in the year 1999 that 18 people under the leadership of Jack Ma, a teacher from Hangzhou, China, were to begin a journey known as Alibaba Group. Its headquarter lies in Hangzhou itself. Alibaba group have established, as of December 2013, 73 offices in China and 16 outside its borders. At the end of the 2014, it was reported to employ over 22,000 people from across the world. It was initially conceived as an online wholesale channel for enabling small traders to get in touch and conduct business with global entities. The group operates several businesses such as Juhusuan, Aliexpress, Tmall.com, Alimama, Taobao marketplace,1688.com, Alipay and Alibaba cloud computing. At its heart, the core objective of Alibaba is to provide a platform via internet to small enterprises so as to benefit from modern innovation and communication technology in growing into profit centres, both domestically as well as internationally. The name “Alibaba” was chosen for its simplicity and catchiness and easy recognisability world over.
Alibaba and its other branches function in an environment that is inclusive, where the online operant can fully utilize its medium to exponentially grow its business and keep its clients/customers satisfied. Right from day one, Alibaba has grown and diversified its range of services in online retail/wholesale, cloud computing and as gateways for online payment.
Alibaba caters to both ends of the spectrum- the seller as well as the buyer. Both parties can browse, evaluate and choose to enter into transactions with one another. The beauty of Alibaba is that is free of cost and accessible to all. The buyers could be anyone ranging from simply someone who wishes to buy for his or her own consumption, to a buyer who wishes to source articles for his own business with intention to resell. Sellers such as manufacturers, retailers, brands