MARKETING ETHICS PAGE 252
1) Discuss other commercial applications of facial recognition technology. Come up with two product concepts that employ this technology.
Facial recognition technology (FRT) has emerged as an attractive solution to address many contemporary needs for identification and the verification of identity claims. It brings together the promise of other biometric systems, which attempt to tie identity to individually distinctive features of the body, and the more familiar functionality of visual surveillance systems. This report develops a socio-political analysis that bridges the technical and social-scientific literatures on FRT and addresses the unique challenges and concerns that attend its development, evaluation, and specific operational uses, contexts, and goals. It highlights the potential and limitations of the technology, noting those tasks for which it seems ready for deployment, those areas where performance obstacles may be overcome by future technological developments or sound operating procedures, and still other issues which appear intractable. Its concern with efficacy extends to ethical considerations.
For the purposes of this summary, the main findings and recommendations of the report are broken down into five broad categories: performance, evaluation, operation, policy concerns, and moral and political considerations. These findings and recommendations employ certain technical concepts and language that are explained and explored in the body of the report and glossary, to which you should turn for further elaboration.
2) Discuss the ethics of incorporating facial recognition technology in products.
In one instance from last week’s news, USA Today reporter Thomas Frank reveals that Homeland Security officials are examining advanced technology that reliably recognizes faces, converting facial characteristics into digital information that can be compared with millions of photos in a database....
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