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Portfolio
AnAlytics & risk

The BLOOMBERG PROFESSIONAL® service is the world’s leading interactive financial information network, seamlessly integrating the very best in real-time data, news, and analytics. In addition, our customers benefit from on-demand multimedia content, extensive electronic-trading capabilities, and a superior communications platform that combines email and instant messaging with the latest in voice and video technology.
02 ALPHA Desktop Introduction

Bloomberg ALPHA is the product set of the BLOOMBERG
PROFESSIONAL service specifically designed to provide portfolio managers with everything they need to create and execute winning strategies. With Bloomberg ALPHA you’ll get much more than just a Portfolio and Risk Management solution.
You have the ability to turn Bloomberg into a powerful weapon for driving the performance of your portfolio and managing risk.
For customers that require a global view of their firm’s portfolio performance and risk exposure, ALPHA Enterprise extends the capability of ALPHA Desktop to offer a solution that features enterprise management and reporting tools complemented by advanced customer support from the ALPHA Intelligence team of experts.

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ANALYTICS AND REPORTING
Portfolio Slice and Dice
Real-Time Monitoring
Historical Portfolio Analysis
Attribution
Key Rate Durations
Scenario Analysis

RISK
09 Risk Overview
10 Factor Models
11 News & Alerts
12 ALPHA on BlackBerry® and iPhone®
13 ALPHA Enterprise Introduction

ALPHA Introduction 02

ALPHA
ALPD

As the market for portfolio analysis continues to grow, along with the cost of maintaining multiple interrelated systems, Bloomberg ALPHA is a comprehensive and competitive solution that meets the needs of today’s global asset managers.
ALPHA connects you to Bloomberg’s dynamic delivery of data, news and information—so you can
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