Preview

Alegreya Analysis

Satisfactory Essays
Open Document
Open Document
306 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Alegreya Analysis
Design Discourse
Event 2
This essay will discuss the Alegreya typographic design by identifying, describing, analyzing and evaluating its different elements.

The Alegreya font is designed by Juan Pablo del Peral for Huerta Tipográfica and was originally intended for literature. It is one of the top fourteen text type systems and was one of fifty-three Fonts of the Decade in 2011 at the ATypl Letter2 competition.

Alegreya is without a doubt a serif typeface as can be seen by the serifs on most of the glyphs in this character set. The cap-height seems to undershoot the ascender line, this might be because of the glyph "A" as making this glyph bigger would make the composition of this word look off balance. The mean-line and baseline are both adhered to with ascenders and de-senders only where necessary, although the bowl of the "g" glyph floats above the base-line and its loop starts on the base-line itself. The kerning between the first two glyphs seems to be built into the typeface and makes for a very pleasing balance of the entire word for the eye. By making this observation it is safe to say that this is not a monospace typeface. The font family includes italic, bold and black, with just as much care put into the attention to detail in the italic design as the roman. As for the bold, the weights are strong, but the black weights are really experimental for this particular genre.

This design is very successful as one would notice by looking at its ultimate features named above. Crispness is provided to the page while referring to the calligraphic letter, not as a literal analysis, but rather in a fashionable typographic language. It conveys a vibrant and varied rhythm that simplifies the reading of long texts for which the design, in its essence, was intended.

You May Also Find These Documents Helpful

  • Good Essays

    “If one thinks of cultures, or literatures, as discrete, coherently structured, monolingual edifices, Guaman Poma’s text, and indeed any autoethnographic work, appears anomalous or chaotic – as it apparently did to the European scholars Pietschmann spoke to in 1912. If one does not think of cultures this way, then Guanman Poma’s text is simply heterogeneous, as the Andean region was itself and remains today. Such a text is heterogeneous on the reception end as well as the production end: it will read very differently to people in different positions in the contact zone.” (page 492)…

    • 470 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Gra 202 Midterm Note

    • 2385 Words
    • 10 Pages

    GRA 202 - LAYOUT & TYPOGRAPHY MIDTERM STUDY NOTES LECTURE 1: THE GRAPHIC DESIGN PROCESS THE DESIGN PROCESS 1. Planning > 2. Design > 3. Development > 4. Feedback * There is no one way* - as such design usually solved a problem (ie. save money, environment, persuade) THE GCM GDP - what do you do when you are working? - what steps do you take? - is there room for improvement? - were you missing steps? OTHER GDP 1. Meet > Research > Conceptualize > Layout & Design > Present & Revise > Finalize 2. Breifing > Design > Artwork > Production 3. Define prob/goal > research > inspiration > sketch > digital implementation > feedback > more digi > colour & typefaces > final rev > delivery DESIGN BREIF Purpose: get everyone on the client side on same page & give the designer a point of reference Contains: corporate profile, backgrpound w/ position situation & communication, the message, target market, objectives, budjet, schedule MIND MAPS Components Include: floating topic, central topic, main topics Subtopics DESIGN AND CROWDSOURCING - the internet is changing the way we participate in design - crowd sourcing is when you ask a question of the crowd - Process: client posts job > designers respond w/ solution > client picks winning design - sometimes refered to as spec work - benefits client bc get to see end result for free > possible steal ideas and not pay designer for work LECTURE 2: ELEMENTS OF GRAPHIC DESIGN - POINT, LINE & PLANE ELEMENTS OF GRAPHIC DESIGN Line, Colour, Texture, Size, Shape, Value Space * Graphic Designers use type to communicate a message or line to create movement, or colour to create mood etc.* THE CHALLENGE - the way we identify & describe elements is varied - there is no one process for graphic design & there is no set of "stuff" or "rules" either - "Stuff = elements of design" & "Rules = principles of design" DEFINITION - Elements of graphic design: the components or content of the design, they can be tangible or work to…

    • 2385 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Tequila Research Paper

    • 640 Words
    • 3 Pages

    It is 100% Weber blue agave, baked in wood-fired adobe ovens and double pit distilled the old fashioned way for a rich, soul warming taste. It has been named one of the top three Tequilas of the world giving it a rating of 95.…

    • 640 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Triple Alliance

    • 796 Words
    • 4 Pages

    Alcolhua: Aztec ethnic group that occupied the eastern Basin of Mexico, and became the strongest allies of the Mexica. Their capital was at Texcoco.…

    • 796 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Ray Parslow

    • 625 Words
    • 3 Pages

    Ray Parslow is one of those people. He works with drawn, painted, photographed, computer-generated images (pictures), but he also designs the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. He also creates, chooses, and organizes these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of his daily life.…

    • 625 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The paper is laid out with effective use of headings, font styles, and white space.…

    • 1537 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Sue's Phonic Acquisition

    • 294 Words
    • 2 Pages

    The Spanish alphabet is based on Latin origin and has an extra letter in it. There are a few letters…

    • 294 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Aztecs spoke in the Nahuatl language. Their writing system was with glyphs. Each of the glyphs represented a part of a word, a person, place, an object, or an idea. These glyphs were written on long sheets of cloth, pieces of tree bark, or an animal…

    • 371 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Crystal Goblet Analysis

    • 1297 Words
    • 6 Pages

    Beatrice Warde’s Crystal Goblet, through extraneous metaphors, proposes the idea the good typography is typography that is invisible, in that the type should adhere to the readers expectation so as not disrupt their immersion in the content. The basis of this idea is that type’s main purpose is transfer…

    • 1297 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Nature vs Nurture

    • 1880 Words
    • 8 Pages

    Please address all correspondence to: Jonathan Grush, 511 S. Elson Apt. 1, Kirksville, MO 63501, (314) 640-1760, jmg6242@truman.edu…

    • 1880 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Saturn Devouring His Son

    • 1140 Words
    • 5 Pages

    Marx, E. K. (n.d.). "Black Paintings" in the Quinta del Sordo (1820-1823). Retrieved August 2011, from Web Gallery of Art: http://www.wga.hu/frames-e.html?/html/g/goya/9/index.html…

    • 1140 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Folkmann, M 2010, 'Evaluating Aesthetics in Design: A Phenomenological Approach ', Design Issues, Vol. 26, no. 1, pp. 40-53, viewed 14 August 2011.…

    • 1198 Words
    • 5 Pages
    Best Essays
  • Good Essays

    Wadell, Marie L., Robert M. Esch, and Roberta R. Walker. The Art of Styling Sentences:…

    • 6529 Words
    • 27 Pages
    Good Essays
  • Powerful Essays

    Chapter II. Peculiarities of the lexical Stylistic devices (metaphor, metonymy, irony, simile, epithet) in the novel “Pride and Prejudice” by Jane Austen…

    • 8198 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    My brother Leon put down the two trunks on the grassy side of the road. He paid Ca Celin twice the usual fare from the station to the edge of Nagrebcan. Then he was standing beside us, and she turned to him eagerly. I watched Ca Celin, where he stood in front of his horse, and he ran his fingers through its forelock and could not keep his eyes away from her. “Maria—“ my brother Leon said.He did not say Maring. He did not say Mayang.I knew then that he had always called her Maria; and in my mind I said,…

    • 2753 Words
    • 12 Pages
    Good Essays

Related Topics