ADVANCED CERTIFICATE IN BUSINESS
BUSINESS MANAGEMENT ASSIGNMENT (one)
Based on Assessing and Evaluating the Internal and External environmental forces of
ALDI FOOD STORES
TABLE OF CONTENTS
3. Company Description
4. S.W.O.T. Analysis
5. P.E.S.T. Analysis
This assignment will mainly focus on a supermarket business which is an organisation that has a huge part of service industry because of its provisions to the public sector.
The supermarket that has been chosen to be evaluated in this assignment is ALDI Food Stores.
ALDI Food Stores has many shops in a lot of countries, but this assignment S.W.O.T. and P.E.S.T. analysis will only focus on ALDI Food Stores in Ireland.
The aim of the assignment is to evaluate the internal and external environment of ALDI Food Stores.
The evaluation will include assessing a comprehensive S.W.O.T and P.E.S.T analysis of ALDI Food Stores. The S.W.O.T analysis will mainly focus on the internal forces of the business while the P.E.S.T analysis focuses on the external forces.
A conclusion will then be brought about according to the evaluation results.
HISTORY of ALDI FOOD STORES
ALDI, short for "Albrecht Discount", is a discount supermarket chain based in Germany. The chain is made up of two separate groups, ALDI Nord (North) and ALDI Süd (South), which operate independently from each other within specific market boundaries. The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht. Karl has since retired and is Germany's richest man. Theo was Germany's second richest man until his death in July 2010. Aldi's German operations currently consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in Western, Northern and Eastern Germany, and Aldi Süd's 31 regional companies with 1,600 stores in Western and Southern Germany.
Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, the Iberian peninsula and Poland, while Aldi Süd operates in countries including the United States, Ireland, the United Kingdom, Hungary, Greece, Switzerland, Austria, Slovenia and Australia. http://en.wikipedia.org/wiki/Aldi
Today, Aldi is one of the world’s biggest grocery retailers with over 7,000 stores, including over 70 stores in Ireland. http://www.aldi.ie/ie/html/product_range/productrange_local_flavor.htm
ALDI’s mission statement could not be found on their web.
But the words below caught my eye and were found on ALDI Ireland website
“Spend a little Live a lot”
This kind of explains what ALDI is all about. That is being one of the cheapest retailers in Ireland.
The chart below shows the Divisional Structure of ALDI as a whole
S.W.O.T. ANALYSIS of ALDI FOOD STORES
SWOT stands for
In this part, all the up given factors of ALDI Food Stores will be analysed,
Low product pricing
ALDI is one of the cheapest supermarkets in the country, their product pricing is very low and it suits people who don’t have much money to spend, just like it is now in this country due to recession.
ALDI works closely with products manufacture’s to design products that are cheaper to transport and sell than name brand goods. This is why they don’t have many of well known brands in their shops.
Their packages have multiple UPC bar codes, to read dependably from every...
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