ALDI Stores

Topics: Aldi, Theo Albrecht, Karl Albrecht Pages: 17 (2048 words) Published: September 24, 2014
BESSIE McCARTHY

ADVANCED CERTIFICATE IN BUSINESS (LEVEL 6)2010

BUSINESS MANAGEMENT ASSIGNMENT (one)

Based on Assessing and Evaluating the Internal and External environmental forces of

ALDI FOOD STORES

TABLE OF CONTENTS

1. Introduction

2. Aim

3. Company Description

4. S.W.O.T. Analysis

5. P.E.S.T. Analysis

6. Conclusion

7. Appendices

8. Bibliography

1.INTRODUCTION

This assignment will mainly focus on a supermarket business which is an organisation that has a huge part of service industry because of its provisions to the public sector.

The supermarket that has been chosen to be evaluated in this assignment is ALDI Food Stores.

ALDI Food Stores has many shops in a lot of countries, but this assignment S.W.O.T. and P.E.S.T. analysis will only focus on ALDI Food Stores in Ireland.

2.AIM

The aim of the assignment is to evaluate the internal and external environment of ALDI Food Stores.

The evaluation will include assessing a comprehensive S.W.O.T and P.E.S.T analysis of ALDI Food Stores. The S.W.O.T analysis will mainly focus on the internal forces of the business while the P.E.S.T analysis focuses on the external forces.

A conclusion will then be brought about according to the evaluation results.

3.COMPANY DESCRIPTION

HISTORY of ALDI FOOD STORES

ALDI, short for "Albrecht Discount", is a discount supermarket chain based in Germany. The chain is made up of two separate groups, ALDI Nord (North) and ALDI Süd (South), which operate independently from each other within specific market boundaries. The individual groups were originally owned and managed by brothers Karl Albrecht and Theo Albrecht. Karl has since retired and is Germany's richest man. Theo was Germany's second richest man until his death in July 2010. Aldi's German operations currently consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in Western, Northern and Eastern Germany, and Aldi Süd's 31 regional companies with 1,600 stores in Western and Southern Germany.

Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, the Iberian peninsula and Poland, while Aldi Süd operates in countries including the United States, Ireland, the United Kingdom, Hungary, Greece, Switzerland, Austria, Slovenia and Australia. http://en.wikipedia.org/wiki/Aldi

Today, Aldi is one of the world’s biggest grocery retailers with over 7,000 stores, including over 70 stores in Ireland. http://www.aldi.ie/ie/html/product_range/productrange_local_flavor.htm

MISSION STATEMENT

ALDI’s mission statement could not be found on their web.

But the words below caught my eye and were found on ALDI Ireland website

“Spend a little Live a lot”
This kind of explains what ALDI is all about. That is being one of the cheapest retailers in Ireland.

http://www.aldi.ie/ie/html/company/all_about_aldi.htm?WT.z_src=main

ORGANISATION/BUSINESS STRUCTURE

The chart below shows the Divisional Structure of ALDI as a whole

http://www.aldiuscareers.com/divisionalstructure.aspx

4.S.W.O.T. ANALYSIS of ALDI FOOD STORES
In IRELAND

SWOT stands for

Strengths

Weaknesses

Opportunities

And

Threats

In this part, all the up given factors of ALDI Food Stores will be analysed,

STRENGTHS

Low product pricing
ALDI is one of the cheapest supermarkets in the country, their product pricing is very low and it suits people who don’t have much money to spend, just like it is now in this country due to recession.

ALDI works closely with products manufacture’s to design products that are cheaper to transport and sell than name brand goods. This is why they don’t have many of well known brands in their shops.

Their packages have multiple UPC bar codes, to read dependably from every...
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