ALDI
Sales Strategies
Authors: (B00185272)
Module: Effective Selling
Module Code: Mark08007
Date of Submission: 02/08/2014
Word Count: 2,750
TABLE OF CONTENTS
TITLE P 1
CONTENTS P 2
EXECUTIVE SUMMARY P 3
BACKGROUND P 3 - 5
OBJECTIVES P 6
METHODOLOGY P 6
SUPERMARKETS IN THE MARKET P 6 - 8
MODEL OF MARKET SEGMENTATION P 8
PROCESS OF MARKET SEGMENTATION P 9 -11
POTENTIAL SALES STRATEGIES P 11-13
CONTINUOUS IMPROVEMENT P 14 -15
CONCLUSION P 15 -16
BIBLIOGRAPHY P17 - 18
EXECUTIVE SUMMARY
The supermarkets in the UK is expanding with retail food products being sensitive to cross-price elasticity in that supermarkets are encouraged to be inventive, which will accomplish an advantage, matched to its discounter competitors (Emerald Group Publishing Limited , 2014). This report will explain the types of sales strategies that Aldi may develop in order to compete with other supermarkets within the same market. Aldi have to be considered as a competitor as society is searching for value and that customer behaviour is a major influence in sales strategies and that Aldi will be successful in future years with their overall strategy.
BACKGROUND
Aldi opened its first store in the United Kingdom (UK) in the 90’s, currently supporting more than 500 stores in the UK, originally established in Germany. The challenges that face Aldi are primary in attracting customers. As well as attracting customers, Aldi will have to consider its competitors within the market. There are a number of considerations that would influence customer’s behaviour which impacts on the retail market. Society has a wide range of needs and wants which can be varied and impacts customer’s decisions on a daily basis. The decision that is made is key to the decision making behaviour which results in individuals adapting from situation to
Authors: (B00185272)
Module: Effective Selling
Module Code: Mark08007
Date of Submission: 02/08/2014
Word Count: 2,750
TABLE OF CONTENTS
TITLE P 1
CONTENTS P 2
EXECUTIVE SUMMARY P 3
BACKGROUND P 3 - 5
OBJECTIVES P 6
METHODOLOGY P 6
SUPERMARKETS IN THE MARKET P 6 - 8
MODEL OF MARKET SEGMENTATION P 8
PROCESS OF MARKET SEGMENTATION P 9 -11
POTENTIAL SALES STRATEGIES P 11-13
CONTINUOUS IMPROVEMENT P 14 -15
CONCLUSION P 15 -16
BIBLIOGRAPHY P17 - 18
EXECUTIVE SUMMARY
The supermarkets in the UK is expanding with retail food products being sensitive to cross-price elasticity in that supermarkets are encouraged to be inventive, which will accomplish an advantage, matched to its discounter competitors (Emerald Group Publishing Limited , 2014). This report will explain the types of sales strategies that Aldi may develop in order to compete with other supermarkets within the same market. Aldi have to be considered as a competitor as society is searching for value and that customer behaviour is a major influence in sales strategies and that Aldi will be successful in future years with their overall strategy.
BACKGROUND
Aldi opened its first store in the United Kingdom (UK) in the 90’s, currently supporting more than 500 stores in the UK, originally established in Germany. The challenges that face Aldi are primary in attracting customers. As well as attracting customers, Aldi will have to consider its competitors within the market. There are a number of considerations that would influence customer’s behaviour which impacts on the retail market. Society has a wide range of needs and wants which can be varied and impacts customer’s decisions on a daily basis. The decision that is made is key to the decision making behaviour which results in individuals adapting from situation to
Bibliography: SUPERMARKETS IN THE MARKET Institute of Grocery Distribution (IGD UK) reported that the United Kingdom market is estimated at £174.5 billion in April this year (2014), demonstrated 2.8% increase from 2013