Aldi
Individual Assessment
Case Study
ALDI Australia
Opportunities and Future challenges
By: Yusuf Yusuf
ID:17759752
Tutor: Rylan Gan
ALDI is one of the major supermarkets in Australia and is well known for its low prices. We have to analysis and recommend ways to maintain the high level of growth and strategic competiveness in light of the challenges the sector is facing. In this report we will be outlining the areas of strategic management and strategic competiveness. What are the internal and external factors facing ALDI. Also we look at the business level strategies the company has in order to maintain its growth. At the end of the report we will offer recommendation and conclusion based on the information and facts gathered regarding the above areas mentioned.
Strategic management and strategic competitiveness
Strategic management is the commitment, discussion and action taken by a firm in order to achieve strategic competitiveness within the market in order to gain above average returns. The company needs to determine and analyse its internal and external factors in order to determine its resources, capabilities and core competencies. Strategic competiveness is only achieved when a firm creates and implements a value creating strategy. The characteristics of the competitive landscape influences a firm’s strategic competitiveness a great deal because you have to always compete with other competitors in terms of price all the time. ALDI’s strategy is to offer limited number of products at the lowest price. This has abled ALDI competitive in the market for so many years. This way it increases sales for each product, which then allows it to shop smaller than the other supermarkets like Coles and Woolworths.
External Environment
The External environment played a big role in ALDI’s performance. Areas that influenced its strategic intent and implementations were:
Bargaining
Case Study
ALDI Australia
Opportunities and Future challenges
By: Yusuf Yusuf
ID:17759752
Tutor: Rylan Gan
ALDI is one of the major supermarkets in Australia and is well known for its low prices. We have to analysis and recommend ways to maintain the high level of growth and strategic competiveness in light of the challenges the sector is facing. In this report we will be outlining the areas of strategic management and strategic competiveness. What are the internal and external factors facing ALDI. Also we look at the business level strategies the company has in order to maintain its growth. At the end of the report we will offer recommendation and conclusion based on the information and facts gathered regarding the above areas mentioned.
Strategic management and strategic competitiveness
Strategic management is the commitment, discussion and action taken by a firm in order to achieve strategic competitiveness within the market in order to gain above average returns. The company needs to determine and analyse its internal and external factors in order to determine its resources, capabilities and core competencies. Strategic competiveness is only achieved when a firm creates and implements a value creating strategy. The characteristics of the competitive landscape influences a firm’s strategic competitiveness a great deal because you have to always compete with other competitors in terms of price all the time. ALDI’s strategy is to offer limited number of products at the lowest price. This has abled ALDI competitive in the market for so many years. This way it increases sales for each product, which then allows it to shop smaller than the other supermarkets like Coles and Woolworths.
External Environment
The External environment played a big role in ALDI’s performance. Areas that influenced its strategic intent and implementations were:
Bargaining