Alcoholic Beverage and Energy Drink
BRAND AWARENESS & CUSTOMER SATISFACTION of TZINGA
Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India
Academic session
2010-2012
Submitted To: Submitted By: Shilpa Puri Debashish Sabhapandit
IMC, New Delhi International Management center PGDM
BRAND AWARENESS & CUSTOMER
SATISFACTION of TZINGA
Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India) Academic session
2010-2012
Submitted By:
Debashish Sabahapandit
Under the guidance of:
INDUSTRY GUIDE FACULTY GUIDE:
Ujawala Mishra Miss Silpa Puri
HR Manager
Hector Beverages Pvt. Ltd IMC, New Delhi
PREFACE
Hector Beverage Pvt. ltd a new beverage company is here to change the rules and compete against the beverage majors.
The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person.Since the beverage segment is a diversified segment .The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market.
ACKNOWLEDGEMENT
No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project.
In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar
Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India
Academic session
2010-2012
Submitted To: Submitted By: Shilpa Puri Debashish Sabhapandit
IMC, New Delhi International Management center PGDM
BRAND AWARENESS & CUSTOMER
SATISFACTION of TZINGA
Summer Internship Project Report
Submitted towards Partial
Fulfillment
Of
Post Graduate Diploma in Management
(Approved by AICTE, Govt. of India) Academic session
2010-2012
Submitted By:
Debashish Sabahapandit
Under the guidance of:
INDUSTRY GUIDE FACULTY GUIDE:
Ujawala Mishra Miss Silpa Puri
HR Manager
Hector Beverages Pvt. Ltd IMC, New Delhi
PREFACE
Hector Beverage Pvt. ltd a new beverage company is here to change the rules and compete against the beverage majors.
The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students,sports person.Since the beverage segment is a diversified segment .The competition is high and there are many more supreme brands and it is difficult for a new brand to capture the market.
ACKNOWLEDGEMENT
No task whatever big or small can be completed without proper guidance and encouragement. It gives us a great pleasure to our deep sense of gratitude and reverence to every person who created a congenial atmosphere for successful completion of this project.
In doing this project, I have been extremely privileged to receive support from a large number of knowledgeable people. I am deeply indebted to Mr Neeraj Kakkar