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Alcohol In Sports

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Alcohol In Sports
5 Ways Alcohol has Shifted the Sports Spectrum
Alcohol use by athletes has resulted in major changes to how owners operate their franchises and how team administrators hold athletes accountable. Below introduces five ways that alcohol has forever changed the world of sports.
High Profile Terminations
Alcohol abuse has resulted in high profile terminations among both athletes and coaches. For example, USC football coach Steve Sarkisian was recently terminated because of alcohol abuse. Modern attitudes towards alcohol consumption have come a long way since athletes and coaches were able to flagrantly over consume alcohol in public. Alcohol has shifted the sports spectrum through heightened awareness and sensitivity. As a result, athletes and coaches alike avoid over consuming alcohol in public. …show more content…
There are rules that address hot topics regarding dress, weapons, fraternization, visiting friends and even drug possession. For example, there have been recent high profile cases of well-known athletes being injured or injuring others with guns. Both amateur and professional athletes will be expected to confirm to established standards or face disciplinary action. In fact, public alcohol use is a sensitive issue because alcohol abuse can result in inappropriate public behavior and cause serious health issues.
TV Commercials
While there is still a strong connection between alcohol and sports, alcohol distributors and manufacturers must carefully approach how they present alcohol together with sports in their TV commercials. While the FTC rarely fines alcohol advertisers, most people feel that they push acceptable limits with their inaccurate glorification and presentation of alcohol. Therefore, alcohol has actually resulted in TV alcohol ads being very creative and humorous. Coincidentally, Super Bowl TV ad spaces cost a few million dollars.
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