Alcohol Advertising

Seeing a commercial on the television about people partying having a good time, and drinking a fresh drink will catch a lot of attention. Alcohol is a drink that everybody consumes from young adults to the much older crowd. The commercials that the television posts are really entertaining because, it shows how people have a good time when they drink alcohol. The alcohols that most catch people attention are mostly known as beers and the beer brands that mostly get shown in the commercials are modelo, tecate, Dos xx, corona, and bud light. Being smart and knowing when exactly to put commercials about alcohol is the key to selling the drinks. The commercials are so successful because they know when to air them on the television for example
Those commercials are targeted for everyone who is into sports because right after the half time is done the shows about beer start to show up and it makes the young adults who are all into the game want to go buy beer and have a good time with their friends. Beer company’s really target the party crowds I would say because, everyone who is having a party at their house is more likely to have beers for people to drink and have the best time they can have at that party. Its not only party’s that have beers its also concerts and raves who have a lot of drinks, so that the people who attend them can dance to the music and get into the concerts or raves. Since alcohol commercials been coming out in the television in the mid 1950’s the sales have got much better and it has not only been with one brand but all of the brands. In “ Beer And Television” it explains that the beer that really increased in sells was Mills, “Mills sales exploded from just under 7 million barrels to over 30 million barrels.” That was a drastic increase in sells and that was because the commercials were so fun and knew how to get into everyone who watched them. Every single person that would see the commercials would want to be like