Alcatel: the One Touch Design

Topics: Mobile phone, IPhone, Smartphone Pages: 24 (6389 words) Published: February 25, 2013

Alcatel One Touch designs, manufactures, and markets globally an expanding portfolio of mobile and Internet products designed to be as individual as the people who use them. Currently the fastest growing of the world's top ten mobile phone manufacturers, ALCATEL ONE TOUCH makes access to today's mobile lifestyle simple by offering colourful, easy-to-use devices equipped with the technology people need most at smart prices they can afford.  Alcatel One Touch is a brand for mobile phones worldwide manufactured by TCL Corporation (Electronics Industry), a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world and Alcatel Mobile Phone, a brand of mobile handsets and a joint venture between Alcatel-Lucent of France and TCL Communication of China. The Group’s portfolio of products is current sold in China and 120 countries including Philippines. The aim of this study is to further improve the business earning capabilities by planning strategies that would fit the business model and manufacturing process with regards to the business organization’s structure. The paper would include numerous methodology upon coming up with a strategized plan, its timed execution and process and the plan to sustain its developed competitive advantage. The results are then visualised thru the comprehension and analysis of the strategy once applied and executed.


Framework of analysis used
* STEP analysis
* Porter’s 5 Forces of Competition
* 8-S
* Functional Areas of Management
* Balanced Scorecard
* Financial Statements Projections
* External Factor Evaluation Matrix
* Competitive Profile Matrix
* I-E Matrix
* TOWS Matrix
* SPACE Matrix
* Grand Strategy
* Summary of Matrices
* Societal Environmental Analysis
* Industry & Company Analysis
* Strategy Formulation
* Prioritization of Strategies
* Strategy Implementation
* Strategy Evaluation & Control
I used these framework and tools so that I’ll come up with an opportunities and threats in a mobile industry, strength & weaknesses of Alcatel One Touch, strategy, prioritized strategies, departmental programs and control standards.


With a growing number of consumers looking to mobile devices, there have been many trends in the growing market. For instance, consumers demand devices that not only transmit voice, but also non-voice data including video, picture, and text. Furthermore, subscribers desire services which provide them with data for business, entertainment, and remote connectivity. Standards which customers have come to expect from mobile devices include text messaging, paging, information alerts, ring tones, games, digital photo exchange, Web browsing, email, and access to corporate intranets. Technological.

Talking about mobile phone in our generation, since you woke up this morning, how many times have you reached for your mobile phone to perform an entire range of tasks—banking , checking email, sending a text, watching news, making a call? Everything about our lives these days is portable. No device is more important than the mobile phone in keeping you connected on the go, and with the onset of the smart phone more people have more access to more information than ever before. In recent years the number of cell phone users worldwide has skyrocketed, with mobile subscriptions in the developing world growing at a rate of 25% per year. 3G technologies make use of TDMA and CDMA. 3G (Third Generation Technology) technologies make use of value added services like mobile television, GPS (global positioning system) and video conferencing. The basic feature of 3G Technology (Third Generation Technology) is fast data transfer rates. However this feature is...
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