Strategic Corporate Social Responsibility Project
The mission and vision of Alaska Airlines is that employees share an uncommon blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day they strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary. They call it “North of Expected” and Alaska spirit in action.
Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term relationships and increase revenue.
Values: 1. Alaska Spirit is the heart of Alaska Airlines. It springs from rich heritage where aviation plays a vital role in the life of every resident 2. Throughout the system, the Alaska Spirit defines the unique character of Alaska Airlines 3. Fun-loving, energetic, and adventurous personality flows from this spirit, as does the belief in service and community involvement 4. Caring about and helping people is the soul of Alaska Airlines
5. As proven professionalism, Alaska Airlines bring a high level of individual skills, expertise, and commitment to work
6. Their bias toward action and readiness to adapt to change and to master difficult challenges exemplify the “can-do” heritage of Alaska Airlines
7. They embrace an atmosphere where hard work, initiative, and teamwork are a tradition, and where creativity and innovation flourish History:
Alaska Airlines is the 7th larger US airline based on the passenger traffic and is the dominant US west coast air Carrier.
1930s - The history of the Airline is going back to 1932 when Linious “Mac” McGee painted “McGee Airways” on the side of his little plane and started flying to Alaska. Two years later, in 1934 McGee merged with Star Air