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Alan Mulally Research Paper

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Alan Mulally Research Paper
Alan Mulally’s Leadership
Dee Carter
Organizational Behavior/ BUS 520
August 7, 2011

Alan Mulally has been CEO of Ford Motor Company since September 2006. Upon his arrival, Mulally took over "The Way Forward" restructuring plan (Wilson 2006) at Ford to move the company in a more competitive performance nationally and globally. Alan continues to lead through communication, openness, and the drive to succeed as he did at Boeing Company. Mulally is an effective leader and he knew that it would take everyone reestablishing “One Ford” for the company to achieve the goal of becoming the best automotive brand possible. Leadership is an essential quality to business. The role of leadership and how it affects Ford is a positive because it has a successful leader in Alan Mulally. Alan is someone who provides guidance, direction, motivation, and consistency. Through The Way Forward plan, Mulally identified specific goals, created a process to achieve them and installed a management system to make sure that the goals are reached (Hellriegel & Slocum, p. 543). Mulally also forecasted the economic treat of a recession, then …show more content…
One goal was to bring back the Taurus model into assembly in 2010. “In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year” (2010 Ford Taurus). Ford also had a goal to make more fuel efficient vehicles. “Ford is an industry leader in fuel efficiency, and customers are pleased with the way we are helping them at the pump,” said Bennie Fowler, group vice president, Global Quality and New Model Launches. “Ford also is absolutely committed to the highest vehicle quality, delivering vehicles that surprise and delight customers while eliminating defects.” (2011 J.D. Powers) Ford achieved these goals and the company is making new goals such as electric
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