Al Muerzo Resto Bar

Topics: Mexican cuisine, CALABARZON, Quezon Pages: 10 (1479 words) Published: August 22, 2013
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DESCRIPTION OF THE PROJECT

Name of Establishment
Location
Project proponents
Objectives
Organization and administration

I. DISCRIPTION OF THE PROJECT
ESTABLISHMENTS NAME
AL’MUERZO –
Traditionally a midmorning meal that is often used as a translation for ‘’Lunch’’

LOCATION
Quezon ave. corner cornerG.Cadeliña street Lucban, Quezon near Ongville commercial complex

PROJECT PROPONENT:
SALVAN, SHERFWIN M.
He graduated Com laude at Southern Luzon State University, finished his masteral degree major in management and supervisory. summa com laude at Ateneo De Manila. He is the current General Manager of Shangri-La Hotel in Manila.

GAYLON, CARMINA
She graduated com laude at Southern Luzon State University, finished her masteral degree major in culinary arts. Currently the executive of golden dragon restaurant.

DEL MUNDO, CYRILL
He graduated at Southern Luzon State University, major in bartending and cocktail mixing. He is the current owner of cheers and jum ATIENZA, GERALD
He graduated at Southern Luzon State University, major in housekeeping manae girial.

OBJECTIVES
MISSION
AL’MUERZO aims to be the unique premier organization of casual dining Mexican restaurant. To serve freshly prepared high quality Mexican food in a relaxed and festive atmosphere by a friendly and knowledgeable staff. We will do so by providing our guest with the most entertaining dining experience in flavor of Mexican cuisine. We passionately deliver consistent unique experience wrapped in the festive sights, sounds, energy, fun and flavors of being part of Lucban, Quezon that is so rich and colorful. We provide also who work with us a friendly, hospitable, cooperative and rewarding environment which is the best character of being Lucbanin.

VISION
Our vision is to provide the extraordinary flavor of Mexican, the premium quality food at a reasonable price with the commitment of promoting a unique twist of tastiness in every bite. Introduce the flavor and culture of a Mexican food item and refreshment. AL’MUERZO is innovating the new food experience for Lucbanin though the constant pursuit of perfection. Maintain the hygiene and good facilities of restaurant and using the alternative materials for the better of Lucban, Quezon in no plastic policy. We strive to bring our guest the ultimate dining experience though excellent food, outstanding customer service and genuine hospitality.

OBJECTIVE
AL’MUERZO is a place where people who truly enjoy real and authentic Mexican cuisine will find an enormous and extensive selection of dishes, appetizer, desserts and drinks from a various part of Mexico. AL’MUERZO offers their guest very Mexican’s experience ambience even if where located in Lucban, Quezon, decorated a Mexican style, with bright colors pleasing to the eye, plants, fine art, music, and paper-art found in Mexican’s festivals. AL’MUERZO offers everything needed to satisfy even the most outlandish character.

ORGANIZATION AND ADMINISTRATION
AL, MUERZO is a partnership type of business owned by the person in the project proponents.

ORGANIZATIONAL STRUUCTURE

MARKET STUDY

Market Description
Demand
Competitive Position
Marketing Programs
Contribution of the Project

II. MARKETING STUDY

MARKET DISCRIPTION
TARGET CLIENTS:
* STUDENTS
* EMPLOYEES
* ORDINARY PEOPLE
* TRAVELERS
* TOURIST

COMPETITVE POSITION
* International taste in a cheaper price.
* Quality service
* Great ambiance
* Approachable staffs
* Safe foods and drinks

DEMAND
Our major consumers are those students from high school and college, and also we are those who work in the offices and in the municipality.

MARKETING PROGRAMS:
* To promote our establishment and products we will advertise at 104.5 radio natin. * In the opening of our establishment we are giving away free souvenir in any product they bought upon order in the counter. * We also deliver without extra...
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