Preview

Akshay Pillai Ferrari Vs Lamborghini

Good Essays
Open Document
Open Document
6010 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Akshay Pillai Ferrari Vs Lamborghini
Padmashree Dr. D. Y. patil University`s Department Of Business Management

Name – Akshay Pillai Core “C” Roll No. – 013100 Business Economics Assignment

“A comparative study on same sector with respect to the functioning of Ferrari & Lamborghini”

Contents-
Ferrari
Introduction
History
Corporate Affaris
Technical Partnerships
Sales History
Swot Analysis
Marketing Mix
Ferrari 458 Italia
Ferrari F12Berlinetta
Ferrari California
Ferrari FF
LaFerrari
Scuderia Ferrari
Ferrari in India
Lamborghini
History
Lamborghini Gallardo
Lamborghini Aventador
Swot Analysis
Lamborghini in India
Ferrari vs Lamborghini
Comparison
Comparison Continued
Conclusion
Bibliography

Parent Company
Fiat
Category
Sports Car
Sector
Automobiles
Tagline/ Slogan
Ferrari, the car for illuminati; Everything we do is driven by Ferrari; We Are The Competition
USP
Best in class sports cars having superior engines and latest technology

Segment
Sports car for affluent and elite customer
Target Group
Targeted towards elite class customers seeking for a brilliant sporty driving experience
Positioning
Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. In 1969, Fiat S.p.A.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    The Brose Group Case Study
    • 493 Words
    • 2 Pages

    The Brose Group Case Study

    * Supplier of windows, doors, seat adjusters, and related products for more than 40 auto brands. * It’s facilities are in more than 48 locations in 25 different countries * It has a world-wide workforce of 14,000 employees.…

    • 493 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Fiat External Environment
    • 1096 Words
    • 5 Pages

    Fiat External Environment

    Fabbrica Italianna Automobili Torino FIAT, was founded in Italy by a group of investors in 1899, most noticeably Giovanni Agenlli. The company was created as a automobile factory. By 1910, Fiat was Italy's largest automotive company, and the company has retained this status since. This was the same year that FIAT built its first plant in Poughkeepsie NY, though it lasted less than a decade. This wasn't the last attempt FIAT made to venture into the American.…

    • 1096 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Jean Bugatti Research Paper
    • 1203 Words
    • 5 Pages

    Jean Bugatti Research Paper

    Throughout the history of mankind, human instinct has driven the ambitious decisions to exceed impossible feats. Until the beginning of the millennium Bugatti Motor Company was vague in the minds of most people. It took great ambition and risk to behold the fastest land speed record of a full production vehicle. Bugatti changed motor companies world wide prospective of the impossible becoming plausible and aroused striving new concepts of automobiles. Such drastic endeavors inspired the resurrection of Bugatti putting them back on the map as one of the worlds top sports automobile manufactures.…

    • 1203 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Fiat 500 USA Campaign Analysis: Immigrants
    • 1711 Words
    • 7 Pages

    Fiat 500 USA Campaign Analysis: Immigrants

    Fiat, officially Fiat Societa per Azioni (Fiat S.p.A.) is an Italian automobile manufacturer based in Turin. It is the oldest Italian automotive manufacturer, founded in 1899 by Giovanni Agnelli. Fiat, the biggest automotive manufacturer in Italy is undoubtedly one the biggest car makers in Europe. In 2011, Fiat was the fourth largest European automaker by production behind Volkswagen Group, PSA, and Renault and the eleventh largest automaker by production in the world. [1] It has a wide operation network, it is acclaimed for fostering the automotive industry…

    • 1711 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Organizational Behavior That Make Toyota Becoming Number One Foreign Company In Automobile Industry
    • 4530 Words
    • 19 Pages

    Organizational Behavior That Make Toyota Becoming Number One Foreign Company In Automobile Industry

    Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it 's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies.…

    • 4530 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Demand Elasticity of Luxury Automobiles
    • 1434 Words
    • 6 Pages

    Demand Elasticity of Luxury Automobiles

    In the luxury automobile market, there are many vehicles that boast high quality workmanship, luxurious appointments and powerful drivetrains. For this research paper, the midsize luxury sedan segment was chosen because most of the vehicles from the brands in this segment have similar features, power, and most importantly, price tags. The flagship models of the brands were not chosen since the features and amenities are very different from car to car to such a degree that it would be almost impossible to compare the models. The retail prices of the flagship vehicles also vary by a few thousand dollars, making a fair comparison between the models even more difficult. The midsize luxury sedan segment offers consumers a good mix of quality components and craftsmanship, luxurious amenities, and ample power for daily commuting. These vehicles are designed for consumers who want luxurious, high quality vehicles at a fair price. The vehicle chosen for this study is the all-new Lexus GS430 sedan. The Lexus' two closest competitors are the BMW 545i and the Cadillac STS V8. The vehicles chosen are with all standard equipment but the navigation system option was added to each since the Lexus comes with it already loaded. The engine and transmission options were also chosen to equally match the vehicles in power and price.…

    • 1434 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Vw Marketing
    • 15650 Words
    • 63 Pages

    Vw Marketing

    Every car brand operates as independent unit with unique portfolio. Products are differentiated from low-consumption small cars to luxury one.…

    • 15650 Words
    • 63 Pages
    Powerful Essays
    Read More
  • Good Essays

    Cadillac vs Mercedes vs Rolls Royce
    • 358 Words
    • 2 Pages

    Cadillac vs Mercedes vs Rolls Royce

    Cadillac is one of the most known car companies in today’s generation with its good quality cars. Cadillac is luxury brand owned by GM (General Motors). It was founded in 1902 by Henry Leland but later bought by General Motors in 1909. Henry Lenard names the company Cadillac after his ancestor “Antoine Laumet de la mothe, sieur de Cadillac”. Cadillac’s first vehicles were the runabout and tonneau which were finished in October 1902. They were first carriages which did not need horses to pull them. The runabout was powered by 10hp single cylinder engine. After winning from the intense competition against the foreign and unpopular models Cadillac became the premier luxury vehicle marque in the mid-20th century. Cadillac is an American company which is now owned by GM.…

    • 358 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Research Paper On Italy
    • 646 Words
    • 3 Pages

    Research Paper On Italy

    Some of the top automobile industries in Italy are Alfa Romeo was founded on June 24, 1910, Lamborghini was founded by Ferruccio Lamborghini in 1963, Fiat was founded by a group of investors in 1899, Maserati was founded by Bindo, Alfieri, Ettore, Carlo, and Ernesto Maserati in 1914, Lancia was founded by racing drivers Vincenzo Lancia and Claudio Fogolin in 1906, and Ferrari was created by Enzo Ferrari,in 1929, though he used the name Scuderia Ferrari. Some of the clothing brands created in Italy are Armani, Versace, Prada, Gucci, Fendi, Missoni, Salvatore Ferragamo, Bulgari, Roberto Cavalli, and Dolce and Gabbana. Versace is known for its luxury clothing, accessories, makeup, furniture, and fragrances. Gucci is known for their purses and was founded in 1921. Fendi was founded in 1925 and their most popular items are the baguette styled handbags. Italian brands have become used all across the world today and are extremely…

    • 646 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Toyota Prius
    • 3494 Words
    • 14 Pages

    Toyota Prius

    In our marketing plan we will be analyzing the many different aspects of the current marketing environment of the Toyota Prius, a sedan that is currently in the lead of the relatively new hybrid market, what we will attempt to do is to educate possible investors and the general public about the current marketing situation and various issues, that the Toyota company has to tackle to continue to have a strong hold in the hybrid market, and the sedan market in general. We feel that there has to be a focus on a propagation of information to the public on the benefits of the hybrid vehicles. We will show that through mass media saturation and greater communications of the benefits of owning a hybrid, Toyota could capture a larger target market. Toyota also has to make an effort to limit the myths that have been surrounding hybrid vehicles, such as that it needs to be plugged in to be charged.…

    • 3494 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Design and Critically Analyse International Marketing Strategy for a Company / Brand of Your Choice
    • 428 Words
    • 2 Pages

    Design and Critically Analyse International Marketing Strategy for a Company / Brand of Your Choice

    The aim of this report is to find the ultimate market for Ferrari S.P.A. This task will initially start off with really basic screening processes to eliminate the obvious countries where there will be very little demand if any demand for this particular product. However when exploring deeper into this project, many complexities arise which encourages engaging in a more specific and detailed screening processors later on. In which this paper concludes that…………………………

    • 428 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The F1 Constructor Case Study: The Return of Ferrari
    • 430 Words
    • 2 Pages

    The F1 Constructor Case Study: The Return of Ferrari

    1988: major change and evolution of Ferrari’s direction: with Enzo Ferrari’s death, Fiat holds 90% of the stakes.…

    • 430 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Lamborghini speech
    • 469 Words
    • 2 Pages

    Lamborghini speech

    Ferruccio Lamborghini’s mechanical know-how led him to enter the business of tractor manufacturing in 1948, quickly becoming an important manufacturer of agricultural equipment in Italy. In 1959, he opened an oil heater factory which later produced air conditioners. Lamborghini’s companies were doing very well allowing him to purchase faster, more expensive cars, such as Alfa Romeos, Jaguars, Maserati’s and Ferraris. Of all of these he liked the Ferrari’s the best but he still had some annoyances. He said they were, “ too noisy and rough to be proper road cars” and called them “repurposed track cars with poorly built interiors” Although, the part he hated most was the continuous need for rebuilds and tune ups. This caused him to modify his very own Ferrari 250GT, which outperformed all of Ferrari’s stock models. This gave him the confidence to pursue automobile manufacturing. Lamborghinis main goal in creating a new brand of performance cars was “high performance without compromising tractability, ride quality, and interior appointments.” Lamborghini started to manufacture his own performance road cars in 1963.…

    • 469 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    cluster analysis
    • 3230 Words
    • 13 Pages

    cluster analysis

    Ferrari in the high-end sports car market). While market researchers often form market segments based on practical grounds, industry practice and wisdom, cluster…

    • 3230 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Assignment 2 Elements of Customer Interface
    • 1995 Words
    • 6 Pages

    Assignment 2 Elements of Customer Interface

    The number of cars sold by Mercedes-Benz Malaysia has been increasing every years especially among the corporate people where they put Mercedes-Benz as a benchmark to display their luxuries lifestyle…

    • 1995 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics