Akshay Pillai Ferrari Vs Lamborghini

Topics: Ferrari, Lamborghini, Pininfarina Pages: 33 (6010 words) Published: March 19, 2015
Padmashree Dr. D. Y. patil University`s Department Of Business Management
Name – Akshay Pillai Core “C” Roll No. – 013100 Business Economics Assignment

“A comparative study on same sector with respect to the functioning of Ferrari & Lamborghini”

Corporate Affaris
Technical Partnerships
Sales History
Swot Analysis
Marketing Mix
Ferrari 458 Italia
Ferrari F12Berlinetta
Ferrari California
Ferrari FF
Scuderia Ferrari
Ferrari in India
Lamborghini Gallardo
Lamborghini Aventador
Swot Analysis
Lamborghini in India
Ferrari vs Lamborghini
Comparison Continued

Parent Company
Sports Car
Tagline/ Slogan
Ferrari, the car for illuminati;  Everything we do is driven by Ferrari; We Are The Competition USP
Best in class sports cars having superior engines and latest technology

Sports car for affluent and elite customer
Target Group
Targeted towards elite class customers seeking for a brilliant sporty driving experience Positioning
Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience

Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. In 1969, Fiat S.p.A. became a shareholder of Ferrari and now its majority owner. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.

Enzo Ferrari was not initially interested in the idea of producing road cars when he formed Scuderia Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari", in 1928 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared, and successfully raced, various drivers in Alfa Romeo cars until 1938, when he was hired by Alfa Romeo to head their motor racing department. In 1941, Alfa Romeo was confiscated by the fascist government of Benito Mussolini as part of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be unaffected by this. Because he was prohibited by contract from racing for four years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period. It was the first actual Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed by the Allies in 1944 and rebuilt in 1946, after the war ended, and included a works for road car production.

166MM Barchetta The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo Ferrari reluctantly built and sold his automobiles to fund Scuderia Ferrari.[2] Early in 1969, Fiat took a 50% stake in Ferrari. An immediate result was an increase in...

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