Airtel's Share The Load Advertisement Analysis

In Cannes, 2016 Airtel’s ‘Share The Load’ advertisement won the Bronze Lion award in the Creative Effectiveness category. The advertisement created an impact with audience through the message of sharing household responsibilities equally. If looked closely, the advertisement was developed in the stages of storyboarding and scriptwriting stages. Storyboarding is the stage where the concept is developed into a story and scriptwriting binds the story to the theme before it is presented to the audience.
Storyboarding
A storyboard is a depiction of all the elements that should be included in a video. Storyboard resembles a comic strip, and it shows the important scenes of a video, advertisement or a movie shot by shot. A storyboard encapsulates
Storyboarding provides the much needed planning before execution. A storyboard allows the creator to imagine the shots that will appear in the video, the order they will appear and the interaction between the visuals and the script.
Communication: Communication is vital anywhere, most of the time problems arises when there no or miscommunication. By creating a storyboard, the advertiser can show the clients what is exactly the message to be delivered. It is easier to change the storyboard as suggested by the client.
Steps to create a storyboard
1. Establish a timeline: Establishing the timeline of events as they will happen on the video on screen is the first step of creating a storyboard. It is important to make a list of the events of the story in the order of their narration. If the storyboard is being developed for an advertisement, the advertiser need to what scenes will occur and in what order, thus creating a sequence of events.
2. Identify key scenes in the story: A storyboard is developed to give the developer a gist of the story will unfold. The key parts of the story are demonstrated through the storyboard, there the following key elements should always be highlighted:
a. Show scenes that depict the story from start to
The right web design: Having the right web design is considered as the first step in web marketing. A good website designed with right content and visuals goes a long way in making a right impact on the consumer as website is the first place they visit. A company’s website is the centre of its digital marketing efforts. The website should be relevant and appealing to the consumer.
2. Search Engine Optimization: Search engine marketing and optimization allows the company name and website to appear on a list of search engine results. A strong SEO strategy links up the company with the keywords associated to find services. Being highlighted in the search engines brings the company in the notice of the users looking for similar products and services.
3. Affiliate and associate programs: An affiliate and associate programs can be used in web marketing to improve a company’s presence online. With an affiliate program, people who believe in the company can share the information and market the company’s products and