Airtel-Winning Customers Through Loyalty Program"

Topics: Bharti Airtel, Mobile phone, Bharti Enterprises Pages: 4 (1074 words) Published: November 16, 2008
*Background on the company:
-AIRTEL, is a major cellular service provider.
-AIRTEL comes from Bharti Airtel Limited, India's largest integrated private telecom service provider. -The businesses at Bharti Airtel have been structured into three strategic business units (SBU's) - Mobile services, Broadband & Telephone services (B&T) & Enterprise services. -AIRTEL is changing the way India communicates by offering innovations that not only add value to people's lives but also deliver an unmatched customer experience. -AIRTEL, is the first to

Provide electronic recharge for mobile phones.
Initiate music retailing in the world with “Easy Music” and the first to offer a Lifetime Prepaid service. •Provide innovations such as Bollywood movie premiers, music services such as ringback tones & many more. •-AIRTEL Vision:

By 2010 Airtel will be the most admired brand in India:
- Loved by more customers

- Targeted by top talent

- Benchmarked by more business

*financial statement:
Bharti Airtel Ltd (Consolidated) - Summary of Consolidated Financial Statements (Un-audited): ParticularsQuarter EndedY-o-Y

June 2006June 2005Growth

Total revenues3,8562,51753%


Cash profit from operations1,33392644%

Earnings/(loss) before taxation86059844%

Net profit / (loss)75551048%

EBITDA / Total revenues39.00%37.40%

Operating Highlights
(Figures in nos., except rations)
ParametersUnitMarch. 31,Dec. 31,Q-on-QMarch 31,Y-on-Y

Customers on our Network

Mobile Services000's23,07319,57918%12,25688%

Broadband & Telephone Services000's1,5051,34712%93561%


*About the company’s strategies:
Loyalty can be defined as a state of mind, a set of attitude, beliefs, and desires. And loyalty is one of the key elements in the success of a...
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