Airtel Swot Analysis

1. PORTER’S FIVE FORCES ANALYSIS FOR THE TELECOM INDUSTRY IN INDIA Prepared By Akash Agamya Great Lakes Institute of Management • (2. Introduction India has a total of 960.9 Million telecom subscribers, comprising of 929.37 mobile subscribers & (31.53 wire-line subscribers. The Indian teledensity now stands at 79.28%. Rank in world in network size 3rd Teledensity (per hundred populations) 79.28 Telephone connections (In Million) Fixed 929.37 Mobile 31.53 Total 960.9 • 3. Introduction Group Company Wise % MarketShare (Subscribers) as of July 2012 Operator Wise % Growth as of July 2012 1% 1% 0% 6% Airtel 0 Vodafone 0.80% 0.78% 10% 28% 0 0.39% 0.43% IDEA 0.000% 0 BSNL Videocon MTNL Loop IDEA Uninor Vodafone Aircel Airtel BSNL 014% Aircel 0 -1.69% Uninor 0 -2.37% 0 Videocon 0 MTNL -4.92% 23% 17% 0 Loop 0 0 -7.50% • (4. Introduction With the connections now growing at a faster pace in rural areas as compared to urban the rural teledensity will grow from the current value of 40% to 50%. • 5. Porter’s Five Forces • 6. Competitors (Analysis - High (Concentration – Market Share and Structure (Financial Analysis – Past, Present, Future Global Presence and (Marketing Network (Future Prospects Overall Analysis • 7. Competitors Analysis• Concentration – Market Share – More than 15 players in the market. – Airtel, Vodafone, Idea and RCOM itself captures more than 75% • 8. Competitors Analysis• Market Structure (2012) – Average revenue per user for big players is around Rs. 110 – Rs. 120 – Reliance has lesser ARPU because major of its subscribers are low end customers Revenue Market Consumer Market ARPU share share AIRTEL 29.1% 19.8% 114.2 Reliance 8.2 % 16.7% 45.2 IDEA 15% 12.3% 114.9 Market leader AIRTEL Market Challenger Reliance, Vodafone, BSNL Maket Follower TATA, IDEA • 9. Competitors Analysis• Concentration – Market Share and Structure Telecom operator Revenue Growth Analysis AIRTEL Increased mobility revenue(9% CAGR) due to