Airtel Oligopoly

Topics: Bharti Airtel, Oligopoly, Sunil Mittal Pages: 11 (3521 words) Published: September 7, 2011
(Ms. Randeep Kaur)
Roll No. 12
'Indian Telecom Industry' is the fifth largest and fastest growing industry in the world. Three types of players exists in ' Telecom Industry India ' community - * State owned companies like - BSNL and MTNL.

* Private Indian owned companies like - Reliance Infocom and Tata Teleservices. * Foreign invested companies like - Hutchison-Essar, Bharti Airtel Tele-Ventures, Idea Cellular, Spice Communications etc. Bharti Airtel now is the largest telecom company in India. There are many smaller players, with operations in only a few states. The following table gives details regarding the subscriber base of each Mobile Service Provider in India as of 31 July 2010 :-

Bharti Airtel Limited formerly known as Bharti Tele-Ventures LTD (BTVL) is an Indian company offering telecommunication services in 19 countries. It is the largest cellular service provider in India, with more than 141 million subscriptions as of August 2010[update]. Bharti Airtel is the world's third largest, single-country mobile operator and fifth largest telecom operator in the world with a subscriber base of over 180 million. It also offers fixed line services and broadband services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. In India, the company has a 30.7% share of the wireless services market. In January 2010, company announced that Manoj Kohli, Joint Managing Director and current Chief Executive Officer of Indian and South Asian operations, will become the Chief Executive Officer of the International Business Group from 1 April 2010. He will be overseeing Bharti's overseas business. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. SERVICES

Mobile Services
Airtel is the name of the company's mobile services brand. It operates in 19 countries and the Channel Islands. It is the 5th largest mobile operator in the world in terms of subscriber base. Airtel's network consists of 3G and 2G services depending on the country of operation. In India, the company's mobile service is branded as Airtel.On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM). On 20 September 2010, Bharti Airtel said that it has given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors will plan, design, deploy and maintain 3G-HSPA (third generation, high speed packet access) networks in 13 telecom circles where the company has won 3G licenses. While Bharti Airtel has awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor Huawei Technologies has been introduced as the third partner for three circles. OLIGOPOLY

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