Airtel Diversification

Topics: Bharti Airtel, Sri Lanka, Colombo Pages: 8 (2078 words) Published: October 15, 2012
Company background
Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited, the third largest mobile operator in the world, with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia's Fab 50 list, rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007, and voted as India's most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13 January 2009. Granted a license in 2007 in accordance with the Sri Lanka Telecommunications Act No. 25 of 1991, it is also a registered company under the Board of Investment Sri Lanka. Under the license, the company provides digital mobile services to Sri Lanka. This is inclusive of voice telephony, voice mail, data services and GSM based services. All of these services are provided under the airtel brand. Airtel Sri Lanka has good coverage,except National Parks and Forests and holds 2.5 million subscribers as of September the moment,there is no Coverage map available.[4] [edit] Pre launch

Before launching services officially, Airtel opened up their branch offices island wide and allowed customers to book their number beforehand. Forms were given at all branch offices and customers were given an option of choosing five numbers, out of which one number was given based on availability. This booking system started on January 5 and was expected to close on January 9 but all numbers had been booked by January 8, according to notices displayed on the doors of the branch offices. [edit] Branch information

Locality| Address|
Avissawella| No.05, Colombo Road, Avissawella.|
Borella| No.1189, Maradana Road, Borella.|
Chilaw| No.02, Colombo Road, Chilaw.|
Colombo-03| A5, Super Market Building, Colombo-03.|
Colombo-11| No.212, Main Street, Colombo-11.|
Dehiwella| No.8/1, Galle Road, Dehiwella.|
Gampaha| No.57, Bauddhaloka Mawatha, Gampaha.|
Ja-Ela| No.180, Pushpawansa Building, Colombo Road, Ja-Ela.| Kaduwela| No.455/2, New Kandy Road, Kaduwela.|
Kalutara| No.161, Main Street, Kalutara.|
Kandy| No.127, Peradeniya Road, Kandy.|
Karapitiya| No.241, Labuduwa Road, Karapitiya.|
Kegalle| No.199, Main Street, Kegalle.|
Kiribathgoda| No.8/1, Kandy Road, Kiribathgoda.|
Kurunegala| No.44, Negombo Road, Kurunegala.|
Maharagama| No.61, High Level Road, Maharagama.|
Matara| No.61B, Galle Rd, Matara.|
Negombo| No.41, De Cross Road, Negombo.|
Panadura| No.35, Horana Road, Panadura.|
Puttalam| No.39B, Kurunegala Road, Puttalam.|
Ratnapura| No.269, Main Street, Ratnapura.|
Wellawatte| No.35, Galle Road, Wellawatte.|
[edit] Network implementation
Airtel currently uses GSM and UMTS/HSPA+ technologies.
[edit] Airtel 3.5G and 3.75G broadband and coverage
Initially Airtel was offering cheapest Mobile broadband plans starting at 5GB for Rs.299/- but later it discontinued due lack of International bandwidth and financial loss it had incurred. In End of 2011, airtel announced its Unlimited Mobile broadband plan for Rs.1,499 and become the best unlimited data plan in mobile market in Sri Lanka. airtel Only major cities like Colombo, Kandy, Galle, Matara, Ampara and Jaffna are covered by 3.5G network and airtel has covered Colombo and greater Colombo using the HSPA+ technology. Airtel is improving their GSM coverage rapidly and they have 1000+ Base Station on operation island-wide, but they have slow steps to expand their 3G coverage ever since their launch. Airtel started their service in Northern Sri Lanka on October 2010 and subsequently they broandband was available Aug 2011 in Jaffna district. [edit] Legal issues

Airtel Sri Lanka received many legal threats from other operators as Airtel started to offer cheaper call rates. This led the industry to a price war and all operators including Airtel itself had posted a significant loss in the year of 2009. On July...
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