Business research is a methodical investigation that furnishes information to direct managerial decisions. More explicitly, it is a procedure of planning, acquiring, examining and distributing pertinent data, information and insights to decision makers in means that activate the organization to take suitable actions that, in turn, increase business functioning. In present, an assortment of different types of research projects is known as business research. Here, in this project paper the business research selected is related with Future Airline Industry.
The basic aim of the selected business research project is to identify the prominence of mergers and acquisitions for the Airline Industry in the future. This research emphasizes on the fact that whether these two will be suitable business choices for the airline companies in the future or either one of them or both together will be suitable options for this business in future (Iatrou & Oretti, 2007). The 'cross border mergers' and 'strategic alliances' are the main focus of the undertaken business research. Another prominent purpose of this business research is to emphasize on the benefits of mergers & acquisitions for the Airline Industry.
Business Problem under Investigation
The business problem discussed in this research is the identification of the benefits of mergers and strategic alliances so that the importance of these strategies' can be identified for airline industry. This research also deals with drawing important conclusions about the future of the Airline Industry. It is focused on the aviation business and the usefulness of merger and strategic alliance for it (Airline Industry, 2009).
It also focuses on the condition of the Airline Companies all over the world so that an overall knowledge of the Airline Industry, as well as, about mergers and strategic alliances can be attained. In addition to this it also deals with the analysis of prevalent types of merger and alliance options...
References: Airline Industry (2009). Retrieved February 12, 2010, from http://www.economywatch.com/world-industries/airline/
Airline Industry (2008). Potential Mergers and Acquisitions Driven by Financial and Competitive Pressures. Retrieved February 12, 2010, from http://www.gao.gov/new.items/d08845.pdf
Chang, Y.C. & Hsu, C.J. (2005). Ally or merge-airline strategies after the Relaxation of ownership rules. Proceedings of the Eastern Asia Society for Transportation Studies, 5, 545 - 556.
Iatrou, K. & Oretti, M. (2007). Airline Choices for the Future: From Alliances to Mergers. Ashgate Publishing Ltd.
Oum, T.H. (2001). Key Aspects of Global Strategic Alliances and the Impacts on the Future of Air Canada and other Canadian Air Carriers. Retrieved February 12, 2010, from http://www.reviewcta-examenltc.gc.ca/CTAReview/CTAReview/english/reports/oum.pdf
Please join StudyMode to read the full document