Airline and Indigo
IndiGo Airlines – A Case study in International Business Strategy
The right thing to do is also the smart thing to do
The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage, smart technology support and a passionate and young work force who multi-task.
About Indigo
IndiGo is India's largest airline with a market share of 29.5 per cent as of June,2013 as well as the country's largest low fare carrier. IndiGo is the fastest growing low cost carrier in the world (source: CAPA). IndiGo has a simple philosophy: offer fares that are always low, flights that are on time, and a courteous, hassle-free travel experience. IndiGo’s On Time Performance is one of the best in India. IndiGo’s Technical Dispatch Reliability is 99.91% making it the airline with the least number of cancellations in India. With its fleet of 66 new Airbus A320 aircraft, the airline offers 422 daily flights connecting 33 destinations - Agartala, Ahmedabad, Bangkok, Bengaluru, Bhubaneswar,Coimbatore, Chennai, Delhi, Dibrugarh, Dubai, Goa, Guwahati, Hyderabad, Imphal,Indore, Jaipur, Jammu, Kathmandu, Kochi, Kolkata, Lucknow, Mumbai, Muscat,Nagpur, Patna, Pune, Raipur, Singapore, Srinagar, Trivandrum, Vadodara,Vishakhapatnam, and Chandigarh.
HISTORY
ndiGo was set up in early 2006 by Rakesh S Gangwal, a USA-based NRI and Rahul Bhatia of InterGlobe Enterprises. InterGlobe holds 51.12% stake in IndiGo and 48% is held by Gangwal's Virginia-based company Caelum Investments.[1] IndiGo placed a firm order of 100 Airbus A320-200 aircraft during June 2005 in plans to commence operations in mid-2006.[2] IndiGo took delivery of its first Airbus A320-200 aircraft on 28 July 2006, nearly one year after placing the order, and commenced operations on 4 August 2006 with a service from New Delhi to Imphal via Guwahati. By the end of 2006, the airline had six aircraft. Nine more aircraft were acquired in 2007 taking the total to 15. By December
The right thing to do is also the smart thing to do
The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage, smart technology support and a passionate and young work force who multi-task.
About Indigo
IndiGo is India's largest airline with a market share of 29.5 per cent as of June,2013 as well as the country's largest low fare carrier. IndiGo is the fastest growing low cost carrier in the world (source: CAPA). IndiGo has a simple philosophy: offer fares that are always low, flights that are on time, and a courteous, hassle-free travel experience. IndiGo’s On Time Performance is one of the best in India. IndiGo’s Technical Dispatch Reliability is 99.91% making it the airline with the least number of cancellations in India. With its fleet of 66 new Airbus A320 aircraft, the airline offers 422 daily flights connecting 33 destinations - Agartala, Ahmedabad, Bangkok, Bengaluru, Bhubaneswar,Coimbatore, Chennai, Delhi, Dibrugarh, Dubai, Goa, Guwahati, Hyderabad, Imphal,Indore, Jaipur, Jammu, Kathmandu, Kochi, Kolkata, Lucknow, Mumbai, Muscat,Nagpur, Patna, Pune, Raipur, Singapore, Srinagar, Trivandrum, Vadodara,Vishakhapatnam, and Chandigarh.
HISTORY
ndiGo was set up in early 2006 by Rakesh S Gangwal, a USA-based NRI and Rahul Bhatia of InterGlobe Enterprises. InterGlobe holds 51.12% stake in IndiGo and 48% is held by Gangwal's Virginia-based company Caelum Investments.[1] IndiGo placed a firm order of 100 Airbus A320-200 aircraft during June 2005 in plans to commence operations in mid-2006.[2] IndiGo took delivery of its first Airbus A320-200 aircraft on 28 July 2006, nearly one year after placing the order, and commenced operations on 4 August 2006 with a service from New Delhi to Imphal via Guwahati. By the end of 2006, the airline had six aircraft. Nine more aircraft were acquired in 2007 taking the total to 15. By December