Amy West, Kylie Herriman, Gerrie Johnson, Ruth Littleton
November 14, 2011
Case Study of Airbus Introduction
Airbus was first established as a consortium in 1967 when the French, German, and British government created a consortium to build European aircrafts. The originating goal was to challenge the American domination in the aerospace industry. They are headquartered in Toulouse, France and employ about 54,000 employees. Airbus has presently grown to become a leading aircraft manufacturer capturing over half of the commercial airline orders.
The Airbus consortium was owned 28% by France, 28% by Germany, 28% by the English, 10% by the Dutch, and 5% by the Spanish. Their plan was that Germany would build the two sections, the English would build the wings, the Spanish would build the tail, and the Dutch would build the mobile services. Their plan was that all parts would be shipped to France to be assembled. Their first official order came in November 1971 by Air France who ordered six of the A300B2’s. As this created a huge shipping problem for them, they gutted a B377 Stratocruiser referred to as the Super Guppy whose nose swung away to allow wings and fuselage sections to be loaded and then shipped to France more easily (George Warde, personal communication, November 6, 2011).
This Super Guppy, a much modified Boeing Stratocruiser, is used for oversized air cargo and is viewed at Buckley Air National Guard Base in April of 1967.
Commercial Industry Analysis Airbus is an airplane manufacturer that specializes in making both standard and tailored aircrafts for commercial, industrial, and military contractors. Within the commercial airline industry, the looming threat of airborne terrorist attacks amidst the unfailing economic recession has forced the commercial airlines to rethink many of their