Airbus A380 and Company Airbus Company

i
Ministry of Higher Education

Colleges of Applied Sciences (Salalah)

Department of International Business Administration

International Business Environment (BUSN 3401)

SPRING SEMESTER 7 (2012 – 2013)

BOEING COMPANY

Name: Mohammed Ahmed Salim al-moqimi

ID number: 2008399331

TABLE OF CONTENTS:

Contents
TABLE OF CONTENTS: 2

INTRODCTION: 4

BACKGROUND OF BOEING COMPANY: 5

Mission: 6

Vision: 6

Objective: 6

COMPETITOR ANALYSIS: 7

SWOT: 9

Strengths: 10

Weaknesses: 11

Threats Implications: 11

Opportunities: 12

THE STRATEGY: 13

The problems that the company faced are: 13

The causes of problems are: 13

Action planning: 13

Alternative strategy: 14

PEST ENVIRONMENT: 14

Politics, Legislation: 15

Economy, Business Environment: 15

Socio-Cultural and demographic forces: 15

Technology: 16

Competitive forces: 16

Physical and natural forces: 16

CONCLUSION: 18

RECOMMENDATION: 19

REFERENCES: 20

INTRODCTION:

Nowadays, business is vitally affected by the economic, social, legal, technological and political factors. These factors collectively form business environment. Business environment is the total of all external forces, which affect the organization and operations of business. The environment of an organization has got internal, operational and general lives managers must be aware of these three environmental levels and their relationship and importance. Therefore, I will talk about Boeing Company as an example. Boeing Company is American Company. It was founded in 1916. Boeing consider as the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. The company design and make rotorcrafts, electronics, defense systems, missiles, satellites, launch vehicles and information and communication system. The biggest competitors of this company Airbus