Airbnb Market Analysis
Introduction
Airbnb, world’s largest accommodation provider, owns on real estate. It is one of the perfect example for the uprising “sharing economy”. It has over 1,500,000 listings in 34,000 cities and 190 countries. Founded in August 2008 and headquartered in San Francisco, California, the company is privately owned and operated by Airbnb, Inc. A guest seeking to rent a room or a property on Airbnb can enter the desired destination and dates, then view a variety of options including property type (single room to entire house), general location, other property features and characteristics, price and availability.
In contrast with the traditional hotel industry which is dominated by hotels and inns offering many room, Airbnb enables anyone …show more content…
It has categorized their product depending of customer’s preference.
Place
Airbnb, world’s largest accommodation provider, owns on real estate. It is one of the perfect example for the uprising “sharing economy”. It has over 1,500,000 listings in 34,000 cities and 190 countries.
Promotion
Airbnb uses only online marketing as a channel, and that has created a niche for the brand. Airbnb has been connecting with travelers and homeowners online, as well as implementing online strategies to acquire more travelers and homeowners. They support the business through non-promotional email campaigns, where they created a tool for subscribers to send greetings to hosts they stayed with or guests they had accommodated.
People
Since Airbnb is an example of sharing economy, it’s so called working staff are the hosts, that is mainly the owners of the property. They provide necessary arrangements for their guests (customers) depending on guest’s requirements
Process
Process in Airbnb are mostly online. Customers has to use the website and choose their destination and their preferred date and then it provides a list of most suitable accommodations. Sales in Airbnb are direct. There are no third party
Airbnb, world’s largest accommodation provider, owns on real estate. It is one of the perfect example for the uprising “sharing economy”. It has over 1,500,000 listings in 34,000 cities and 190 countries. Founded in August 2008 and headquartered in San Francisco, California, the company is privately owned and operated by Airbnb, Inc. A guest seeking to rent a room or a property on Airbnb can enter the desired destination and dates, then view a variety of options including property type (single room to entire house), general location, other property features and characteristics, price and availability.
In contrast with the traditional hotel industry which is dominated by hotels and inns offering many room, Airbnb enables anyone …show more content…
It has categorized their product depending of customer’s preference.
Place
Airbnb, world’s largest accommodation provider, owns on real estate. It is one of the perfect example for the uprising “sharing economy”. It has over 1,500,000 listings in 34,000 cities and 190 countries.
Promotion
Airbnb uses only online marketing as a channel, and that has created a niche for the brand. Airbnb has been connecting with travelers and homeowners online, as well as implementing online strategies to acquire more travelers and homeowners. They support the business through non-promotional email campaigns, where they created a tool for subscribers to send greetings to hosts they stayed with or guests they had accommodated.
People
Since Airbnb is an example of sharing economy, it’s so called working staff are the hosts, that is mainly the owners of the property. They provide necessary arrangements for their guests (customers) depending on guest’s requirements
Process
Process in Airbnb are mostly online. Customers has to use the website and choose their destination and their preferred date and then it provides a list of most suitable accommodations. Sales in Airbnb are direct. There are no third party