AirAsia Research

Topics: Airline, Low-cost carrier, AirAsia Pages: 11 (1902 words) Published: February 9, 2015
2.0 Research

Client Research
AirAsia Berhad is a low cost airline located near Kuala Lumpur. AirAsia covered flights to 22 countries with 100 destinations. Its main Terminal is KLIA2. AirAsia started with MYR 40 million in 2001 with 2 old aircraft. Back then, AirAsia face a lot of problems like global financial crisis due to the aftermath of the 9/11 disaster. AirAsia can make it till so far is because of their low fares, low cost aircraft and also high quality products and services. There are 8 flight codes that represent different areas. FLIGHT CODES

OPERATED BY
AK
Malaysia AirAsia
FD
Thai AirAsia
QZ
Indonesia AirAsia
D7
AirAsia X
PQ
Philippines AirAsia
Z2
AirAsia Zest
XJ
Thai AirAsia X
I5
AirAsia india

Airasia`s Vision
Airasia have target to be the largest low cost airline in Asia, and serve 3 billion of people who are underserved with poor connectivity and high fares. Airasia`s Mission
- To be the top company to work for whereby employees are treated as part of their big family -Create an ASEAN brand that recognized by globally
-To achieved be the lowest cost in Asia so that everyone can fly with Airasia -Make sure the highest quality product remain unchanged, embracing technology to decrease cost and improve the service levels Airasia`s Value

Safety: Adopting a zero tolerance to unsafe practices and make effort for zero accidents through training, work practices, risk management and adherence to safety regulations all the times. Valuing our People: Entrust to their people`s development and well-being and respect them, dignity and fairness. Customer Focused: They care and treat everyone with good manner Integrity: Practicing highest standards of ethical behavior and demonstrate honesty in all our lines of work in order to command trust and mutual respect. Excellence in Performance: Setting the goal to betond the best and enhance high quality performance standards and achieving wonderful though implementing best practices.

Airasia`s Loyalty Programme, BIG
BIG is the ‘first of its kind’ global loyalty programme where you earn BIG Points with every transaction to redemm FREE Airasia Flights. Every members can also enjoy the priority booking, special offers and discounts exclusively as an Airasia BIG Loyalty Member.

SWOT
-Strengths
- Air Asia has a very strong management team thanks to their strong back up from governments and many airline industry leaders. This is because of their diverse background of the executive management teams which consists of industry experts and ex-top government officials. - The management team is also very good in strategy formulation and execution. The strategy that they have formulated at the beginnings was a clever blend of proven strategies by other low cost airlines is US and Europe. - AirAsia’s brand name is well established in Asia Pacific. Besides the normal print media advertising & promotions, AirAsia’s top management also capitalised on promotions through news by being very “media friendly” and freely sharing the latest information on Air Asia as well as the airline industry. Their partnership with other service providers such as hotels and hostels, car rental firms, hospitals (medical tourism), Citibank (AirAsia Citibank card) has created a very unique image among travellers. Alliance with Galileo GDS (Global Distribution System) that enables travel agents from around the world to check flight details and make bookings have also contributed to their string brand name. Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) have successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchaster United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region - AirAsia is the low cost leader in Asia. With the help...
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