Airasia It Project

Topics: AirAsia, Airline, Low-cost carrier Pages: 7 (1774 words) Published: April 14, 2013


Trimester 2, Session 2012 / 2013


|Lecture group/ section: |DP7-9 | |Lecturer’s Name: |NUR LIYANA BINTI ROSLI |

|No. |Student ID |Student Name |H/P |Email | | |1121116493 |Liau Kai Chiun |0127398582 | | | |1121116108 |Tee Jin Li |0167768376 | | | |1121116040 |Emy Lim Wee Chia |0127192269 | | | |1121115660 |Chong Hong Leong |0169833566 | | | |1121116101 |Liaw Cherk Wei |0167845213 | |


Table of Content2
Introduction of Company3-5
History of AirAsia6-7
Organization Chart8-9
Information Technology of AirAsia10-13


Introduction of Company
AirAsia Berhad (“AirAsia” or“the Company”) is a name synonymous with low fares, quality service and dependability. With over 100 routes across 11 countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline,“Now Everyone Can Fly”, AirAsia has made flying affordable for more than 50 million guests. In 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership to set up Tune Air Sdn Bhd and bought AirAsia for a token sum of RM1.00. With the help of Conor Mc Carthy (Director, AirAsia; Director, former Director of Tune Air Sdn Bhd and former Director of Group Operations, Ryanair), AirAsia was remodeled into a low cost carrier and by January 2002, their vision to make air travel more affordable for Malaysians took flight. BRINGING ASIA CLOSER

At AirAsia, we are bringing people closer by bridging boundaries through our philosophy of offering low fares. It has sparked a revolution in travel, as more and more people from all walks of life are now able to fly for the first time, while many others have made air travel with AirAsia their preferred choice of transport. We are consistently adding new routes, which include city pairs that never existed before, in our relentless efforts to create a seamless bridge of unity across Asia. It is something very close to our hearts as we continuously strive to promote air travel and create excitement amongst our guests with our range of innovative products and personalised services. THE FOUNDATION OF OUR BUSINESS

AirAsia’s success has taken flight through the continued confidence of our guests who prefer a no-frills, hasslefree, low fare and convenient option in air travel. The key to delivering low fares is to consistently keep cost low. Attaining low cost requires high efficiency in every part of the business and maintaining simplicity. Therefore every system process must incorporate best industry practices. We make this possible through the implementation of the following key strategies:

• Safety First – Safety is the single...
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