Airasia Corporate Strategy
Part 2
1.0 Introduction AirAsia, a famous low cost airline in Asia, as Malaysia second National Airline, provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example, low cost airline implement ticketless travel, online ticket, no free food and beverages and etc.
AirAsia provides low airfares flight to the travelers, offering 40%-60% lower than other airline. This low airfares flight meet AirAsia philosophy of "Now Everyone Can Fly" and their mission is to provide 'Affordable Airfares ' without any compromise to Flight Safety Standards. AirAsia expanding rapidly since 2001, currently owned 72 aircrafts and flies to over 61 domestic and international destinations with 108 routes and operates over 400 flight daily. Today, AirAsia has flown over 55million guests across the region and continues to create more extensive route network through its associate companies. AirAsia become a worldwide famous low cost airline and not confine in just Asia region, AirAsia has been awarded “World 's Best Low Cost Airline” by Skytrax in year 2012. Beside that they also received “2012 ATW Value Airline of the Year” at the same year. This proved AirAsia was a most success low cost airline in the world.
AirAsia become so successful airline in the world as they create values through the following vision and mission: Vision | * To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. | Mission | * To be the best company to work for whereby employees are treated as part of a big family * Create a globally recognized ASEAN brand * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels * To attain the lowest cost so that everyone can fly with AirAsia |
AirAsia makes the low fare model possible and create
1.0 Introduction AirAsia, a famous low cost airline in Asia, as Malaysia second National Airline, provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example, low cost airline implement ticketless travel, online ticket, no free food and beverages and etc.
AirAsia provides low airfares flight to the travelers, offering 40%-60% lower than other airline. This low airfares flight meet AirAsia philosophy of "Now Everyone Can Fly" and their mission is to provide 'Affordable Airfares ' without any compromise to Flight Safety Standards. AirAsia expanding rapidly since 2001, currently owned 72 aircrafts and flies to over 61 domestic and international destinations with 108 routes and operates over 400 flight daily. Today, AirAsia has flown over 55million guests across the region and continues to create more extensive route network through its associate companies. AirAsia become a worldwide famous low cost airline and not confine in just Asia region, AirAsia has been awarded “World 's Best Low Cost Airline” by Skytrax in year 2012. Beside that they also received “2012 ATW Value Airline of the Year” at the same year. This proved AirAsia was a most success low cost airline in the world.
AirAsia become so successful airline in the world as they create values through the following vision and mission: Vision | * To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. | Mission | * To be the best company to work for whereby employees are treated as part of a big family * Create a globally recognized ASEAN brand * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels * To attain the lowest cost so that everyone can fly with AirAsia |
AirAsia makes the low fare model possible and create