Airasia Background

Topics: AirAsia, Low-cost carrier, Kuala Lumpur Pages: 1 (307 words) Published: March 4, 2013
AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. It is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[4] AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan have hubs in Suvarnabhumi Airport, Soekarno–Hatta International Airport, Clark International Airport and Narita International Airport respectively. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport.[5][6] AirAsia operates with the world's lowest unit cost of USD 0.023/ASK and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilisation rate of 13 hours a day.[7] All scheduled AirAsia departures from Kuala Lumpur use the Low cost carrier terminal. AirAsia had abolished its fuel surcharges on November 2008,[8] but, due to rising oil prices, the fuel surcharge was re-introduced in May 2011.[9] During 2007, passengers from 'The Barrier-Free Environment and Accessible Transport Group' protested against the airline over its refusal to fly passengers who were completely immobile.[10] They claimed that the disabled were discriminated against when booking tickets online; the CEO of the airline denied that it turned away wheelchair-using passengers.[11] In 2012, AirAsia was the subject of a boycot campaign in Vietnam when it mistook Chinese qipao as Vietnamese traditional clothes in a photo on Facebook. AirAsia later apologized for its mistake.[12]
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