Airasia Annual Report
17th AnnuAl GenerAl MeetinG
Date: Time: Venue: Thursday, 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA, 64000 Sepang Selangor Darul Ehsan Malaysia
Notice of Annual General Meeting page 151
19.1%
Truly ASEAN
2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations) region, with its population of almost 600 million people. In addition to Malaysia, we have operations in Indonesia and Thailand. Supporting our expansion across ASEAN is the continued enlargement of our route network and an increased frequency of flights on key routes. To realise our ASEAN-wide strategy, 2009 saw AirAsia successfully integrate our Malaysian, Indonesian and Thai operations to create a single, seemless structure. This innovation will result in major cost savings and efficiency enhancements. Meanwhile, driven by the passion to be the best in the business, we continue to focus on delivering quality as well as achieving economies of scale. In this way, we will continue to remain the lowest fare airline serving the ASEAN region.
combined passenger growth for our Malaysian, Thai and Indonesian operations
4 NEW
regional hubs added in Penang, Bandung, Phuket and Surabaya in 2009
Group revenue up 9.71% to
RM3,133
million
Contents
2 3 4 6 8 10 12 18 26 28 36 38 40 42 44 46 48 50 52
Commitment To Excellence Corporate Information Corporate Profile Five-Year Financial Highlights AirAsia Group Board of Directors Directors’ Profiles Senior Management Chairman’s Statement Group CEO’s Report The Truly ASEAN Airline Thailand – The Sky’s the Limit Indonesia – Bright Horizons AirAsia X – Breaking The Mould An Expanding Network Have You Flown AirAsia? Harnessing the Power of Cyberspace A Celestial Superstore Our People Make It Possible
54 60
Date: Time: Venue: Thursday, 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA, 64000 Sepang Selangor Darul Ehsan Malaysia
Notice of Annual General Meeting page 151
19.1%
Truly ASEAN
2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations) region, with its population of almost 600 million people. In addition to Malaysia, we have operations in Indonesia and Thailand. Supporting our expansion across ASEAN is the continued enlargement of our route network and an increased frequency of flights on key routes. To realise our ASEAN-wide strategy, 2009 saw AirAsia successfully integrate our Malaysian, Indonesian and Thai operations to create a single, seemless structure. This innovation will result in major cost savings and efficiency enhancements. Meanwhile, driven by the passion to be the best in the business, we continue to focus on delivering quality as well as achieving economies of scale. In this way, we will continue to remain the lowest fare airline serving the ASEAN region.
combined passenger growth for our Malaysian, Thai and Indonesian operations
4 NEW
regional hubs added in Penang, Bandung, Phuket and Surabaya in 2009
Group revenue up 9.71% to
RM3,133
million
Contents
2 3 4 6 8 10 12 18 26 28 36 38 40 42 44 46 48 50 52
Commitment To Excellence Corporate Information Corporate Profile Five-Year Financial Highlights AirAsia Group Board of Directors Directors’ Profiles Senior Management Chairman’s Statement Group CEO’s Report The Truly ASEAN Airline Thailand – The Sky’s the Limit Indonesia – Bright Horizons AirAsia X – Breaking The Mould An Expanding Network Have You Flown AirAsia? Harnessing the Power of Cyberspace A Celestial Superstore Our People Make It Possible
54 60