Air Transat analysis
Air Transat
Introduction:
Air Transat is a Canadian airline based in Montreal, Quebec. It was founded in 1987, and is owned by Transat A.T. Inc. According to Air Transat’s website, their mission statement is:
“Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World’s Best Leisure Airline at the Skytrax annual World Airline Awards, held in July 2012.”
“Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, destination services and distribution. (TSX: TRZ.B, TRZ.A)”
Air Transat presents its products and services by stating that is a leading holiday travel airline that is owned and operated by Transat A.T. Inc. The types of customers served are international passengers within the 60 destinations that they operate in. Air Transat geographically covers 60 destinations in 25 countries. One of the ways Air Transat is distinguished from its competitors within the industry is by being give the world’s Best Leisure Airline two years ago in July 2012.
Nothing has been mentioned about customer needs in their mission statement as well as they type of customers they are targeting. We could assume that Air Transat is seeking holiday-oriented customer rather than business oriented customers for example. This mission statement shows no insight on how the firm will continue to
Introduction:
Air Transat is a Canadian airline based in Montreal, Quebec. It was founded in 1987, and is owned by Transat A.T. Inc. According to Air Transat’s website, their mission statement is:
“Air Transat is Canada’s leading holiday travel airline. Every year, it carries some 3 million passengers to nearly 60 destinations in 25 countries aboard its fleet of Airbus wide-body jets. The company employs approximately 2,000 people. Air Transat is a business unit of Transat A.T. Inc., an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. Air Transat was named World’s Best Leisure Airline at the Skytrax annual World Airline Awards, held in July 2012.”
“Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, destination services and distribution. (TSX: TRZ.B, TRZ.A)”
Air Transat presents its products and services by stating that is a leading holiday travel airline that is owned and operated by Transat A.T. Inc. The types of customers served are international passengers within the 60 destinations that they operate in. Air Transat geographically covers 60 destinations in 25 countries. One of the ways Air Transat is distinguished from its competitors within the industry is by being give the world’s Best Leisure Airline two years ago in July 2012.
Nothing has been mentioned about customer needs in their mission statement as well as they type of customers they are targeting. We could assume that Air Transat is seeking holiday-oriented customer rather than business oriented customers for example. This mission statement shows no insight on how the firm will continue to
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