Air Jordans
In 1984, Peter Moore, an employee at Nike was the guy responsible for designing the first pair of Air Jordan’s; a sneaker that would end up changing the entire shoe industry. With a plan for success in mind, Moore made a deal with a Chicago Bulls rookie, Michael Jordan to endorse a new type of sneaker during each game. “The Air Jordan I had a price tag of $65, which made it the most expensive basketball shoe on the market. These shoes featured the iconic Nike Swoosh on the mid panel and a newly designed winged logo on the upper ankle. The Air Jordan I featured a Nike Air unit for heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown” (“History of Air Jordan”, 2000). With a red, black, and white color scheme to match Jordan’s uniform, the high-top basketball sneaker stood out on the court.
When the Air Jordan I went on sale for public consumption in 1985, not many people were all that interested in Air Jordan as a brand because the shoe was new, different, and endorsed by an African American athlete. Jordan didn’t pay any attention to the negativity and continued to play but the Air Jordan I black and red color way was banned by the NBA because of rules regarding shoe colors. For every game that he wore the shoes, Jordan was fined $5,000 but Nike gladly paid the bill because the fines created even more buzz around the new sneaker which made people notice. MJ's rookie phase resulted in an All-Star appearance, Rookie of the Year honors, and led the Bulls to the playoffs after a four-year absence. Although the Bulls ended up losing the playoffs, Michael Jordan proved to everyone that he was one of the brightest young stars in the NBA and soon Jordan and his sneakers would become a household name.
As the Air Jordan brand continued to rapidly grow, changes began to happen. Today, the Air Jordan brand is bigger than anyone could have ever thought possible. Every year since the first release, a new version of Air
When the Air Jordan I went on sale for public consumption in 1985, not many people were all that interested in Air Jordan as a brand because the shoe was new, different, and endorsed by an African American athlete. Jordan didn’t pay any attention to the negativity and continued to play but the Air Jordan I black and red color way was banned by the NBA because of rules regarding shoe colors. For every game that he wore the shoes, Jordan was fined $5,000 but Nike gladly paid the bill because the fines created even more buzz around the new sneaker which made people notice. MJ's rookie phase resulted in an All-Star appearance, Rookie of the Year honors, and led the Bulls to the playoffs after a four-year absence. Although the Bulls ended up losing the playoffs, Michael Jordan proved to everyone that he was one of the brightest young stars in the NBA and soon Jordan and his sneakers would become a household name.
As the Air Jordan brand continued to rapidly grow, changes began to happen. Today, the Air Jordan brand is bigger than anyone could have ever thought possible. Every year since the first release, a new version of Air