air jordan

Topics: Air Jordan, Michael Jordan, Nike, Inc. Pages: 5 (1648 words) Published: April 26, 2014
Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as Air Jordan's or simply J's, were first released for public consumption in 1985 after Michael Jordan wore them in 1984 as a rookie; thereafter, new designs were released annually. Since its introduction into the sports shoe market, the Air Jordan evolved to the original basketball shoes to models for different uses, including I-XXIII). Air Jordan currently sponsors 19 active NBA players, including Chris Paul, Ray Allen, and Carmelo Anthony. They also endorse Nike Air Jordan products. Air Jordan 1

Air Jordan I, first Nike sneakers for Michael Jordan.
The Air Jordan 1 was designed by Peter Moore. The Air Jordan 1 was first released in 1985, in a red and black colorway to match the uniform of the Chicago Bulls, the team for which Michael Jordan played. This red and black color-way was later outlawed by NBA Commissioner David Stern for not having any white on them. Michael Jordan would wear the shoes anyway, and each time he stepped on the court with the Air Jordan 1 he would be fined five thousand dollars. Air Jordan 2

The success of the Air Jordan 1 encouraged Nike to release the New Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the original Air Jordan II was unique in that it was made in Italy giving the shoe a luxury feel. The Air Jordan II was originally retailed at $64.99. Air Jordan 3The Air Jordan III was designed by Tinker Hatfield. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the character he played in his film 'She's Gotta Have It'. This campaign was known as the "Mars and Mike" ad campaign, which was one of Nike's most successful advertisement campaigns. Air Jordan 4

In 1989 The Jordan IV shoe was released into the public, designed by Tinker Hatfield. It was the first Jordan shoe released on the global market. Spike Lee, the director and actor helped in the ads for Jordan IV. Spike Lee had featured the Air Jordan IV in his movie Do The Right Thing. The Air Jordan Bordeaux "Spiz'ike IV" were specifically made for Spike Lee in order to pay respect for advertising the Jordan Cement 4's. Air Jordan 5

The Air Jordan V was released on February 1990, designed by Tinker Hatfield again. Some elements were carried over from the Air Jordan IV, but overall they were a completely new look. Some of its new features were a reflective tongue, translucent rubber soles and lace locks. Hatfield is believed to have drawn inspiration for the Air Jordan V from World War II fighter planes, which was most notably visible in the shark teeth shapes on the midsole. Air Jordan 6

The Air Jordan VI had a new design by Tinker Hatfield and released in 1991. Later that year the Bulls defeated the Lakers in the 1991 NBA Finals, with Jordan named as the most valuable player. That was also the first NBA Championship won by Jordan and the Bulls. The Jordan VI was also seen in the film White Men Can't Jump, which was produced in 1991 and released one year later. Air Jordan 7

Air Jordan VII sneakers specially released for 1992 Barcelona Olympics. The Air Jordan VII was released in 1992 with a new design by Tinker Hatfield. This shoe introduced the huarache technology which allowed the shoes to better conform to the user's foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the yellowing soles. This was the first Air-Jordan in the line that did not have any distinctive "Nike Air" on the outer portions of the shoe. When Jordan went to compete at the 1992 Barcelona...
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