Air India
EXECUTIVE SUMMARY
Tawfik Jelassi in his book Strategies for e Business defined as the use of electronic means to perform an organisation’s business. It’s a development in the e Commerce deals with online sales,online payment, Online Marketing etc.
Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years.
This report is classified into Two parts in the first part Overview to the company and website is given and the Second part is all about Branding, Segmentation, ease of use and transactional facilities followed by conclusion and recommendations.
COMPANY OVERVIEW:
Air India is an India based world wide airlines company operating both passenger and cargo flights ranging from Boeing 747’s to Airbus A -310. From the day the first flight took of way back in October 15,1932 it is representing the perfect example of both class and quality .Air India is set to transform into world class airline carrier after it’s merger with Indian Airlines the leader in the domestic sector of airlines in India. In addition to the basic facilities providing to the passengers it also provide wide range of in-flight facilities such as Air Shows, Catering etc.
Cargo Division of Air India transports wide range of goods and a shipment tracking service is also available online. Air India has got the Infrastructure along with the network which ensures safe transportation and delivery of cargo world wide.
From the past three years there is a phenomenal growth on both US and European sector since 2002 network has been expanded to Newark, Los Angeles along with
Tawfik Jelassi in his book Strategies for e Business defined as the use of electronic means to perform an organisation’s business. It’s a development in the e Commerce deals with online sales,online payment, Online Marketing etc.
Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years.
This report is classified into Two parts in the first part Overview to the company and website is given and the Second part is all about Branding, Segmentation, ease of use and transactional facilities followed by conclusion and recommendations.
COMPANY OVERVIEW:
Air India is an India based world wide airlines company operating both passenger and cargo flights ranging from Boeing 747’s to Airbus A -310. From the day the first flight took of way back in October 15,1932 it is representing the perfect example of both class and quality .Air India is set to transform into world class airline carrier after it’s merger with Indian Airlines the leader in the domestic sector of airlines in India. In addition to the basic facilities providing to the passengers it also provide wide range of in-flight facilities such as Air Shows, Catering etc.
Cargo Division of Air India transports wide range of goods and a shipment tracking service is also available online. Air India has got the Infrastructure along with the network which ensures safe transportation and delivery of cargo world wide.
From the past three years there is a phenomenal growth on both US and European sector since 2002 network has been expanded to Newark, Los Angeles along with