Air Force Electrical and Environmental Specialist Website: Proposal

Topics: World Wide Web, Web design, Adobe Systems Pages: 8 (2492 words) Published: October 14, 2012
Air Force Electrical and Environmental Specialist Website
Joashua Willard
Web Design I/WEB236
May 24, 2010
James Kadlec

Air Force Electrical and Environmental Specialist Website
The United States Air Force continually enlists and trains people to protect and secure the nation. An excellent way to educate the United States population on jobs provided by the Air Force is through the World Wide Web. The following website architecture will describe the purpose, target audience, and content needs of designing a website to inform audiences of the requirements, responsibilities, lifestyle, and benefits in pursuing a career as an Aircraft Electrical and Environmental (E&E) Specialist.

The purpose of the website is to provide the audience with an E&E job description and display information regarding job and training requirements, qualifications, and benefits. The website will also offer information to contact recruiters and a web page about the military lifestyle. With the knowledge gained from the website, visitors will be able to make informed decisions on whether or not a career in the Air Force as an E&E specialist is right for them.

The goal of the website is to ensure the E&E career field remains filled with the most qualified personnel possible. Working in this field for some time, I am aware of the shortage of people available with electrical and environmental experience. A dedicated website targeted at personnel eligible to enlist is just what the Air Force needs to recruit the much needed workers in this field of work.

Target Audience
People considering a career in the Air Force, parents or family members, and people currently enlisted, such as recruiters or cross-trainees, are potential audience groups. Other audience restrictions considered were age limits and education backgrounds. The Air Force Reserve’s maximum age for enlisting is 34; active duty has a maximum age of 27. With everything considered, the target audience is mainly men and women ages 18 to 27. The majority of the service is active duty, with several members moving away from active duty to go in the Reserves. No need exists to include Airmen separating from the military in the target audience because they already know the job qualifications and lifestyle. If they choose to cross over to the Reserves, there are separate websites available to receive information on. Content

A substantial amount of content will go into the website. Subject areas included are the E&E job description, information on basic training, benefits, information about the military lifestyle, and a link for contacting recruiters. The main page will include text of the job description and videos of specialists performing tasks. A web page included in the site has basic training information with videos describing each week of training. Furthermore, the benefits web page will include links to display the following: 1. Salary

2. Housing Allowance
3. Food Allowance
4. Thrift Savings Plan
5. Retirement
6. Education
7. Vacation
8. Signing Bonuses
The website architecture (Figure 1.) illustrates the website layout. The home page will have a description of the E&E career field. Additionally, the four main links provided are to route visitors to web pages defined as Benefits, Basic Training, Lifestyle, and Contact Recruiter. Suspending the cursor over the Benefits link will display a drop down menu providing the user with several selections available from the corresponding link. The drop down menu for the Benefits link will include eight links: Salary, Thrift Savings Plan, Housing Allowance, Food Allowance, Education, Vacation, Signing Bonus, and Retirement. A selection of any of these links will redirect the user to a separate web page with information...

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