Air China - Case Study
The Overview of Airline Industry in China & the Analysis of Air China Limited (key player in the market)
Table of contents
Introduction………………………………………….………………………………….3
Market Overview * Market definition…………………………………………………………………….……3 * Research highlights……………………………………………………………………….3 * Market Analysis…………………………………………………...………………………4
Theoretical Analysis…………………………………………………………………….7
The Leadership of Air China Limited * Brief Introduction about the Corporation………………………………………9 * The Leadership in the Airlines Industry………………………………………….9 * How Leadership Delivered Competitive Advantage……….…………….11
Bibliography……………………………………………………………………….13
Appendix…………………………………………………………………………….14
Introduction * This paper aims to provide a comprehensive overview of Chinese airlines industry and deep analysis related to Air China Limited (how leadership delivered competitive advantage). In terms of overview of Chinese airlines industry, there are four major parts are touched in the following content: market definition, research highlights, market analysis, and theoretical analysis (SWOT). Based on the reliable and useful research data, the author has presented a critical evaluation on it. In terms of the analysis of Air China Limited, the author divided it into two parts – the leadership in the airlines industry (discussing the theories of leadership followed by evidence on leadership) and how leadership delivered competitive advantage.
Market Overview * Market Definition
Since the day Wright Brothers created the first airplane in the beginning of the 19th century, the airline industry has grown from a great dream of human-beings (taking people to the sky) into reality – one of significant transport system in the world, which carrying over 1 billion passengers nowadays (Steve, 2010). With the rapid growth of airline industry in the past decades, global
Table of contents
Introduction………………………………………….………………………………….3
Market Overview * Market definition…………………………………………………………………….……3 * Research highlights……………………………………………………………………….3 * Market Analysis…………………………………………………...………………………4
Theoretical Analysis…………………………………………………………………….7
The Leadership of Air China Limited * Brief Introduction about the Corporation………………………………………9 * The Leadership in the Airlines Industry………………………………………….9 * How Leadership Delivered Competitive Advantage……….…………….11
Bibliography……………………………………………………………………….13
Appendix…………………………………………………………………………….14
Introduction * This paper aims to provide a comprehensive overview of Chinese airlines industry and deep analysis related to Air China Limited (how leadership delivered competitive advantage). In terms of overview of Chinese airlines industry, there are four major parts are touched in the following content: market definition, research highlights, market analysis, and theoretical analysis (SWOT). Based on the reliable and useful research data, the author has presented a critical evaluation on it. In terms of the analysis of Air China Limited, the author divided it into two parts – the leadership in the airlines industry (discussing the theories of leadership followed by evidence on leadership) and how leadership delivered competitive advantage.
Market Overview * Market Definition
Since the day Wright Brothers created the first airplane in the beginning of the 19th century, the airline industry has grown from a great dream of human-beings (taking people to the sky) into reality – one of significant transport system in the world, which carrying over 1 billion passengers nowadays (Steve, 2010). With the rapid growth of airline industry in the past decades, global
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