Air Asia Services

Topics: Airline, Low-cost carrier, AirAsia Pages: 29 (7966 words) Published: August 5, 2009

UCSI University
Faculty of Management & IT

Master in Business Administration
Information Technology for Managers

Group Assignment

|Student Names |Student ID |Contribution (%) |Signature |Marks | |Hoong Wei Yik |1000820362 |25% | | | |Okky Dhelima |1000818970 |25% | | | |Shamin | |25% | | | |Abdullateef | |25% | | | |Total |100% | | |

Total Word Count: 6227
Due date for submission:
Date received by Lecturer:

Table of Contents

1Organization – AirAsia3
1.2Products and Services offered4
1.3Channels of distribution4
1.4Sales and Marketing5
1.5Organization Structure7
1.6Market Share8
1.7SWOT Analysis9
2IT for Managers10
3E-Business and E-Commerce11
3.1Uses of E-Commerce in AIR ASIA11
3.2Benefits of E-commerce to Air Asia12
4Data Management13
5Organizational ISs15
6Enterprise Systems17
7Management Decision Support19
8IT/IS for Competitive Advantage20
8.1Porter’s 5 Forces20
8.2Value Chain Analysis20
8.3Competitive Advantages using IT/IS21
9Recommendation and Conclusion22
APPENDIX A: AirAsia’s Marketing Strategy24
APPENDIX B: Potential Suggestion for AirAsia27

Organization – AirAsia

1 Overview

Air Asia is currently one of the leading low cost airlines in South East Asia which has expanded rapidly since 2001 and it’s still the second largest air carrier in Malaysia. It dynamic nature of business is based on domestic and international flights, holiday and business arrangements for its customers domestically and internationally around the region with the low fare, safe and convenience means of transportation (Extracted from AirAsia online: (

AirAsia’s Vision
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

AirAsia’s Mision
• To be the best company to work for whereby employees are treated as part of a big family • Create a globally recognized ASEAN brand
• To attain the lowest cost so that everyone can fly with AirAsia • Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

AirAsia’s Values
We make the low fare model possible through the implementation of the following key strategies, Safety First:
Partnering with the world’s most renowned maintenance providers and complying with the with world airline operations High Aircraft Utilisation:
Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity Low Fare, No Frills:
Providing guests with the choice of customizing services without compromising on quality and services Streamline Operations:
Making sure that processes are as simple as possible
Lean Distribution System:
Offering a wide and innovative range of distribution channels to make booking and travelling easier Point to Point Network:
Applying the point-to-point network keeps operations simple and costs, low.

2 Products and Services offered

In-flight services:
• Air Asia offer allot of in-flight services e.g. “snack attack”, it’s buy on board programme offering food and drinks for sale. • In-flight services customise meals and merchandise package upon request e.g. caps,...
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