Air Asia Monogram

Best Essays
Topics: AirAsia, Airline
COMPANY FACT SHEET

Company: AirAsia Berhad
Company No: 284669-W
Full address: LCC Terminal, Jalan KLIA S3, Southern Support Zone Kuala Lumpur International Airport 64000 Sepang, Selangor Darul Ehsan

Phone number: +603 2171 9333 (Booking) +603 2171 9222 (Inquiry)

Website: http://www.airasia.com

Company activity: Airline Company

TABLE OF CONTENTS
INTRODUCTION 01
PRESENTATION OF THE FIRM 02
NAME AND LEGAL STATUS 02
HISTORY AND GROWTH OF THE COMPANY 02
FIGURES 03
Financial High lights 03
Significant Figures 04
Aircraft Count 04
ACTIVITIES AND SERVICES 04
COMPANY STRUCTURE 05
Organizational Structure 05
Corporate Culture 06
BUSINESS STRATEGY ANALYSIS 07
MISSION STATEMENT AND VALUE 07
COMPANY BACKGROUND 07
BUSINESS STRATEGY 07
ENVIRONMENTAL SCANNING 09
Micro-Environment 09
Macro-Environment 09
CONCLUSION 10
ANALYSIS OF THE IT DEPARTMENT 11
CURRENT IT IMPLEMENTATIONS 11
Yield Management System (YMS) 11
Computer Reservation System (CRS) 12
Enterprise Resource Planning System (ERP) 13
Advanced Planning & Scheduling System (APS) 13
IMPLEMENTATIONS AND STRATEGIC ALIGNMENT 13
CONCLUSION 15
BIBLIOGRAPHY 16

INTRODUCTION

AirAsia Sdn Berhad is a low-cost airline based in Kuala Lumpur, Malaysia. It is Asia 's largest low fare, and also the first budget no-frills airline in the region. Settle in 2001 – despite the fact that investing in the airline industry was not a good deal to make at that time, because of the combined effects of the September 11 terrorist attacks, the economic downturn and the Severe Acute Respiratory Syndrome (SARS) pandemic – AirAsia – pass that over and brought dynamism to Asia airline industry – within three years of operation. AirAsia did not only manage to



Bibliography: - “Having fun and flying high.” The Economist, March 11, 2004, pp. 61-61. - “Malaysia’s high flier.” Business Week (Asian Edition), July 12, 2004, p.58. - Bradford, R. (2002, January). Strategic Alignment. Executive Excellence. Retrieved from (http://search.epnet.com/direct.asp?an=5900165&db=f5h)?. on 11th May 2009. - Centre for Asia Pacific Aviation (2002). “Low Cost Airlines in Asia Pacific Region: An Exceptional Intra-Regional Traffic Growth Opportunity.” Retrieved from (www.centreforaviation.com)?, on 11th May 2009 - Connel, J - Lawton, T.C. and Solomko, S. (2003). “Low Fare Airlines in Asia: An Exploratory Study of Cost Competition, Market Dynamics, and Sustainable Advantage.” Air Transport Research Society, Working Paper, Toulouse. - Microsoft (2005) Budget Airlines in Asia Pacific Fly High on Microsoft Business Solutions. Retrieved from (http://www.microsoft.com/malaysia/press/linkpage4285.asp on 20th October 2005)?, on 11th 2009. - Porter, M.E. (1985). “Competitive Strategy: Creating and Sustaining Superior Performance.” New York: The Free Press. - Pultorak, D. (2004, July). Beyond Alignment. Business and IT Sunchronization. Retrieved from (http://us.foxit.net/download/beyond_align.pdf)? on 11th May 2009. - Taneja N.K. (2002), Driving airline business strategies through emerging technology, 1st ed., UK: Ashgate Publishing Limited. - Venkatraman, N., Henderson, J., & Oldach, S. (1993) Continuous strategic alignment: exploiting information technology capabilities for competitive success. - AirAsia, 2009 (http://www.airasia.com/site/my/en/home.jsp)?, consulted on 11th May 2009. - Gartner, 2009 (http://www.gartner.com/)?; consulted on 11th May 2009. - JDA Software, 2009 (http://www.jda.com/manugistics/)?, consulted on 11th May 2009. - Oracle, 2009 (http://www.oracle.com/index.html)?, consulted on 11th May 2009. - SAP Malaysia, 2009 (http://www.sap.com/malaysia/index.epx)?, consulted on 11th May 2009. - Navitaire, 2009 (http://www.navitaire.com/res_and_dist/openskies.asp)?, consulted on 11th May 2009.

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