Air Asia: Competitive Advantage

Topics: Airline, Low-cost carrier, AirAsia Pages: 3 (531 words) Published: August 8, 2012
Q1.Competitive Advantage
Explain Competitive advantage
Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service.

For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes.

As a member of the AirAsia Team have highly competitive and attractive compensation packages. In order to provide customer excellent service, AirAsia arrange a series of training course to their in-house flight attendant. The training courses include awareness on safety standards, aviation terminology, in flight service procedures, product knowledge and so on.

AirAsia chose many kinds of field partners as their complementors. Their   partnership can divide into two main kinds: direct partners and indirect partners. Direct partners have strong relationship with the airline, for example, hotels, travel agencies and so on. And indirect partner included Facebook, Twitter.

Q6 A) Future Expansion
Suggestion for future development

B)Write the mission statement
Air Asia’s Mission
* To be the best company to work for whereby employees are treated as part of a big family. * Create a globally recognized ASEAN brand.
* To attain the lowest cost so that everyone can fly with Air Asia. * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.

Air Asia builds and sustains its competitive advantage by providing services at a price that is simply lower than competitors’ price. Operation effectiveness and outstanding efficiency are two main characteristics of low cost businesses including Air Asia. Q2 Enviroment force (what corporate stragy)

Air Asia is leading the way for developing low cost airlines and its promises to revolutionize the international market place. And for...
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