Air Asia Assignment

Topics: AirAsia, Low-cost carrier, Kuala Lumpur Pages: 1 (360 words) Published: July 24, 2013
AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). AirAsia operates with the world's lowest unit cost of USD 0.023/ASK and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines, and achieves an average aircraft utilization rate of 13 hours a day. All scheduled AirAsia departures from Kuala Lumpur use the Low cost carrier terminal. AirAsia had abolished its fuel surcharges on November 2008, but, due to rising oil prices, the fuel surcharge was re-introduced in May 2011. During 2007, passengers from 'The Barrier-Free Environment and Accessible Transport Group' protested against the airline over its refusal to fly passengers who were completely immobile. They claimed that the disabled were discriminated against when booking tickets online; the CEO of the airline denied that it turned away wheelchair-using passengers. AirAsia is the sponsor of Malaysia national football team and Queens Park Rangers . On board

AirAsia offers "Snack Attack," a buy on board programme offering food and drinks for purchase. Air Asia is accredited by the KL Syariah Index, and in accordance with Shariah law it does not serve alcohol or pork. However, this applies only to the regional AirAsia group flights, and not to the AirAsia X flights, which do sell wine and beer on board. Frequent-flyer program

AirAsia is taking the first steps towards starting its own frequent-flyer programme. The airline has signed an agreement to start a joint venture with financial services...
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