AIR ASIA
Air Asia
Fundamentals of marketing
Group members: Maha Abdul Muhsin – 0316481
Cheng Joe Ern- 0316764
Choong Mei foong - 0317321
Lee Wee beng - 0317260
Nuraliya Abu Mansor - 0317184
Elisabeth Christine - 0316942
Adam Lee Shyuk Nam- 0317012
AIR ASIA Introduction
• AirAsia Berhad is a Malaysian low-cost airline headquartered in
Kuala Lumpur, Malaysia.
• Air Asia was established in 1994 and began operations on 18
November 1996.
• On 2 December 2001, the airline was bought by former Time
Warner executive Tony Fernandes' company Tune Air Sdn Bhd
• AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries.
• AirAsia X is the international operation of the brand AirAsia, which is Asia's largest lowcost carrier.
• There are currently over 150 Airbus A320s in service and another 200 orders have been placed for the new A320neo.
• Won Skytrax’s ‘World’s Best Low-Cost Airline’ for 5 years running.
• Flights operate throughout asia, starting from Singapore, to China, Hongkong, Indonesia,
Cambodia, Nepal, Japan and many more, and to different destinations within the country.
• From one route between KL and Langkawi, two planes and a staff of 250 in 2002, to over 88 destinations and carried over 220 million guests.
Unique Selling
Proposition
• Low fares
• Unit costs are among the lowest
• Great value, amazing quality
Why Air Asia
• A tourism related company.
• Affordable travel option to worldwide destinations.
• Affordable package offerings to various destinations.
WHY TOP LCC IN THE
WORLD?
• Direct flight to many countries
(e.g. Australia, Saudi Arabia and etc)
• Sponsor a lot of events
(e.g. Taylor Swift Red Tour Concert)
• Value for money but also provides very good services
Targeted
Customers
• Backpackers / budget travellers
• People who are going on holiday
• Group travellers
Product/Service Attributes
Customers Look For
SIMPLE PRODUCT
• to the plane seating that is narrow and with only one class
• No
Fundamentals of marketing
Group members: Maha Abdul Muhsin – 0316481
Cheng Joe Ern- 0316764
Choong Mei foong - 0317321
Lee Wee beng - 0317260
Nuraliya Abu Mansor - 0317184
Elisabeth Christine - 0316942
Adam Lee Shyuk Nam- 0317012
AIR ASIA Introduction
• AirAsia Berhad is a Malaysian low-cost airline headquartered in
Kuala Lumpur, Malaysia.
• Air Asia was established in 1994 and began operations on 18
November 1996.
• On 2 December 2001, the airline was bought by former Time
Warner executive Tony Fernandes' company Tune Air Sdn Bhd
• AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries.
• AirAsia X is the international operation of the brand AirAsia, which is Asia's largest lowcost carrier.
• There are currently over 150 Airbus A320s in service and another 200 orders have been placed for the new A320neo.
• Won Skytrax’s ‘World’s Best Low-Cost Airline’ for 5 years running.
• Flights operate throughout asia, starting from Singapore, to China, Hongkong, Indonesia,
Cambodia, Nepal, Japan and many more, and to different destinations within the country.
• From one route between KL and Langkawi, two planes and a staff of 250 in 2002, to over 88 destinations and carried over 220 million guests.
Unique Selling
Proposition
• Low fares
• Unit costs are among the lowest
• Great value, amazing quality
Why Air Asia
• A tourism related company.
• Affordable travel option to worldwide destinations.
• Affordable package offerings to various destinations.
WHY TOP LCC IN THE
WORLD?
• Direct flight to many countries
(e.g. Australia, Saudi Arabia and etc)
• Sponsor a lot of events
(e.g. Taylor Swift Red Tour Concert)
• Value for money but also provides very good services
Targeted
Customers
• Backpackers / budget travellers
• People who are going on holiday
• Group travellers
Product/Service Attributes
Customers Look For
SIMPLE PRODUCT
• to the plane seating that is narrow and with only one class
• No