A AI N
1. Company Profile
4. Key Strategies
5. Business Model
6. PEST Analysis
7. Porter 5 Forces
8. SWOT Analysis
9. Competitive Advantage of Air Asia
10. Major Challenges
11. Value Chain Analysis
12. Air Asia Vs. Air Asia X
13. Air Asia’s Future
Established in 1993 and commenced operation on 18 Nov,
2 Dec, 2001, it was purchased by former Time warner
executive Tony Fernandez's company Tune Air Sdn Bhd from
ownership of HICOM Holdings Bhd for the token sum of only
RM1, and with only 2 Boeing 737-300 aircraft together wit
RM40 million in debt.
Air Asia Berhad is a Malaysia-based low-cost airline.
The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.
Air Asia is proud to be a truly ASEAN carrier.
Had flown over 100 million guests upon the core believe that “Now Everyone Can Fly”.
Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA).
Air Asia’s associates companies- Thai Air Asia (TAA), Indonesia (IAA) and Malaysia Air Asia (MAA), and Viet Jet Air Asia.
AIR ASIA X
Previously known as Fly Asian Xpress Sdn Bhd.
Focusing on the low- cost, haul segment.
Established in 2007 to provide high- frequency and point- to –point networks to the long haul- business.
Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.
Limited service hotel chain founded by Air Asia CEO
Dato’s Tony Fernandez.
Its hotel operate in Kuala Lumpur, Kota Kinabalu,
Kuching, Penang, LCCT Sepang and Westminster,
To be the best company to work for whereby employees are
treated as part of a big family.
Create a globally recognized ASEAN brand.
To attain the lowest cost so that everyone can fly with Air
Maintain the highest quality product, embracing technology
to reduce cost and enhance service levels
To be the largest low cost airline in Asia and serving
the 3 billion people who are currently underserved
with poor connectivity and high fares.
Partnering with the world's most renowned maintenance
provides and complying with the world airline operations
High Aircraft Utilization
Implementing the regions fastest turnaround time at only 25
minutes, assuring lower costs and higher productivity.
Low Fare, No Frills
Providing guests the choice of customizing services without
compromising on quality and services
Making sure that processes are as simple as possible.
Lean Distribution System
Offering a wide and innovative range of distribution
channels to make booking and traveling easier.
Point to Point Network
Applying the point- to – point network keeps operation
simple and lower costs.
Low- Cost Carrier (LCC) Business Model
Catering on demand for extra payment
Planes with narrow seating and only a single class
No seat assignment
No frequent flyer programmes
Non- business passengers, especially leisure traffic and priceconscious business passengers
Short- haul point to point traffic with high frequencies
Competition with transport carriers
Low Operation Costs
Low airport fees
Low costs fro maintenance, cockpit training and standby crews due to homogeneous fleet
High resource productivity
Short ground waits due to simple boarding processes
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