Air ASIA
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CONTENT LIST
1. Company Profile
2. Mission
3. Vision
4. Key Strategies
5. Business Model
6. PEST Analysis
7. Porter 5 Forces
CONTENT LIST
8. SWOT Analysis
9. Competitive Advantage of Air Asia
10. Major Challenges
11. Value Chain Analysis
12. Air Asia Vs. Air Asia X
13. Air Asia’s Future
14. Recommendations
Conclusion
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Established in 1993 and commenced operation on 18 Nov,
1996.
•
2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only
RM1, and with only 2 Boeing 737-300 aircraft together wit
RM40 million in debt.
•
Air Asia Berhad is a Malaysia-based low-cost airline.
•
The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.
•
Air Asia is proud to be a truly ASEAN carrier.
•
Had flown over 100 million guests upon the core believe that “Now
Everyone Can Fly”.
•
Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala
Lumpur International Airport (KLIA).
•
Air Asia’s associates companies- Thai Air Asia (TAA), Indonesia (IAA) and Malaysia Air Asia (MAA), and Viet Jet Air Asia.
AIR ASIA X
•
Previously known as Fly Asian Xpress Sdn Bhd.
•
Focusing on the low- cost, haul segment.
•
Established in 2007 to provide high- frequency and point- to
–point networks to the long haul- business.
•
Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.
TUNE HOTELS
•
Limited service hotel chain founded by Air Asia CEO
Dato’s Tony Fernandez.
•
Its hotel operate in Kuala Lumpur, Kota Kinabalu,
Kuching, Penang, LCCT Sepang and Westminster,
London.
MISSION
•
To be the best company to work for whereby employees are treated as part of a big family.
•
Create a globally recognized ASEAN brand.
•
To attain the lowest cost so that everyone can fly
I
S KH
A
T
E
R
AI MY
T
TE
H
G
(H
N
D
-
B
0
12
3
1
)
CONTENT LIST
1. Company Profile
2. Mission
3. Vision
4. Key Strategies
5. Business Model
6. PEST Analysis
7. Porter 5 Forces
CONTENT LIST
8. SWOT Analysis
9. Competitive Advantage of Air Asia
10. Major Challenges
11. Value Chain Analysis
12. Air Asia Vs. Air Asia X
13. Air Asia’s Future
14. Recommendations
Conclusion
PA
M
CO
Y
N
P
O
R
F
E
L
I
•
Established in 1993 and commenced operation on 18 Nov,
1996.
•
2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only
RM1, and with only 2 Boeing 737-300 aircraft together wit
RM40 million in debt.
•
Air Asia Berhad is a Malaysia-based low-cost airline.
•
The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.
•
Air Asia is proud to be a truly ASEAN carrier.
•
Had flown over 100 million guests upon the core believe that “Now
Everyone Can Fly”.
•
Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala
Lumpur International Airport (KLIA).
•
Air Asia’s associates companies- Thai Air Asia (TAA), Indonesia (IAA) and Malaysia Air Asia (MAA), and Viet Jet Air Asia.
AIR ASIA X
•
Previously known as Fly Asian Xpress Sdn Bhd.
•
Focusing on the low- cost, haul segment.
•
Established in 2007 to provide high- frequency and point- to
–point networks to the long haul- business.
•
Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.
TUNE HOTELS
•
Limited service hotel chain founded by Air Asia CEO
Dato’s Tony Fernandez.
•
Its hotel operate in Kuala Lumpur, Kota Kinabalu,
Kuching, Penang, LCCT Sepang and Westminster,
London.
MISSION
•
To be the best company to work for whereby employees are treated as part of a big family.
•
Create a globally recognized ASEAN brand.
•
To attain the lowest cost so that everyone can fly