1. Company Profile
4. Key Strategies
5. Business Model
6. PEST Analysis
7. Porter 5 Forces
8. SWOT Analysis
9. Competitive Advantage of Air Asia
10. Major Challenges
11. Value Chain Analysis
12. Air Asia Vs. Air Asia X
13. Air Asia’s Future
Established in 1993 and commenced operation on 18 Nov,
2 Dec, 2001, it was purchased by former Time warner executive Tony Fernandez's company Tune Air Sdn Bhd from ownership of HICOM Holdings Bhd for the token sum of only
RM1, and with only 2 Boeing 737-300 aircraft together wit
RM40 million in debt.
Air Asia Berhad is a Malaysia-based low-cost airline.
The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.
Air Asia is proud to be a truly ASEAN carrier.
Had flown over 100 million guests upon the core believe that “Now
Everyone Can Fly”.
Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala
Lumpur International Airport (KLIA).
Air Asia’s associates companies- Thai Air Asia (TAA), Indonesia (IAA) and Malaysia Air Asia (MAA), and Viet Jet Air Asia.
AIR ASIA X
Previously known as Fly Asian Xpress Sdn Bhd.
Focusing on the low- cost, haul segment.
Established in 2007 to provide high- frequency and point- to
–point networks to the long haul- business.
Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.
Limited service hotel chain founded by Air Asia CEO
Dato’s Tony Fernandez.
Its hotel operate in Kuala Lumpur, Kota Kinabalu,
Kuching, Penang, LCCT Sepang and Westminster,
To be the best company to work for whereby employees are treated as part of a big family.
Create a globally recognized ASEAN brand.
To attain the lowest cost so that everyone can fly