Air ASIA

Topics: Airline, Low-cost carrier, AirAsia Pages: 36 (1123 words) Published: January 1, 2015
A AI N
I
S KH
A
T
E
R
AI MY
T
TE
H

G

(H

N

D

-

B
0
12
3
1

)

CONTENT LIST
1. Company Profile
2. Mission
3. Vision
4. Key Strategies
5. Business Model
6. PEST Analysis
7. Porter 5 Forces

CONTENT LIST
8. SWOT Analysis
9. Competitive Advantage of Air Asia
10. Major Challenges
11. Value Chain Analysis
12. Air Asia Vs. Air Asia X
13. Air Asia’s Future
14. Recommendations
Conclusion

PA
M
CO

Y
N

P

O
R

F

E
L
I



Established in 1993 and commenced operation on 18 Nov,
1996.



2 Dec, 2001, it was purchased by former Time warner
executive Tony Fernandez's company Tune Air Sdn Bhd from
ownership of HICOM Holdings Bhd for the token sum of only
RM1, and with only 2 Boeing 737-300 aircraft together wit
RM40 million in debt.



Air Asia Berhad is a Malaysia-based low-cost airline.



The largest low-fare, no- frills airline and a pioneer of low cost travel in Asia.



Air Asia is proud to be a truly ASEAN carrier.



Had flown over 100 million guests upon the core believe that “Now Everyone Can Fly”.



Main terminal hub is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA).



Air Asia’s associates companies- Thai Air Asia (TAA), Indonesia (IAA) and Malaysia Air Asia (MAA), and Viet Jet Air Asia.

AIR ASIA X


Previously known as Fly Asian Xpress Sdn Bhd.



Focusing on the low- cost, haul segment.



Established in 2007 to provide high- frequency and point- to –point networks to the long haul- business.



Air Asia X is spreading its wing to exciting destinations such as Australia, China, India, Middle East and Europe.

TUNE HOTELS


Limited service hotel chain founded by Air Asia CEO
Dato’s Tony Fernandez.



Its hotel operate in Kuala Lumpur, Kota Kinabalu,
Kuching, Penang, LCCT Sepang and Westminster,
London.

MISSION


To be the best company to work for whereby employees are
treated as part of a big family.



Create a globally recognized ASEAN brand.



To attain the lowest cost so that everyone can fly with Air
Asia



Maintain the highest quality product, embracing technology
to reduce cost and enhance service levels

VISION


To be the largest low cost airline in Asia and serving
the 3 billion people who are currently underserved
with poor connectivity and high fares.

KEY STRATEGIES
Safety First


Partnering with the world's most renowned maintenance
provides and complying with the world airline operations

High Aircraft Utilization


Implementing the regions fastest turnaround time at only 25
minutes, assuring lower costs and higher productivity.

Low Fare, No Frills


Providing guests the choice of customizing services without
compromising on quality and services

Streamline Operations


Making sure that processes are as simple as possible.

Lean Distribution System


Offering a wide and innovative range of distribution
channels to make booking and traveling easier.

Point to Point Network


Applying the point- to – point network keeps operation
simple and lower costs.

BUSINESS MODEL
Low- Cost Carrier (LCC) Business Model

Simple Product


Catering on demand for extra payment



Planes with narrow seating and only a single class



No seat assignment



No frequent flyer programmes

Positioning



Non- business passengers, especially leisure traffic and priceconscious business passengers



Short- haul point to point traffic with high frequencies



Aggressive marketing



Secondary airports



Competition with transport carriers

Low Operation Costs



Low wages



Low airport fees



Low costs fro maintenance, cockpit training and standby crews due to homogeneous fleet



High resource productivity



Short ground waits due to simple boarding processes



No air...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on In This Study Case Of Air Asia
  • Air Asia Essay
  • Air Asia Essay
  • Case Study: Air Asia Essay
  • Opportunities- in Asia-Pacific Region Essay
  • Macro&Micro-Environment of Air Asia Essay
  • Air Asia and Mas Essay
  • Air Asia 3 Essay

Become a StudyMode Member

Sign Up - It's Free