Air Asia

Topics: Airline, AirAsia, Low-cost carrier Pages: 2 (281 words) Published: December 11, 2012
AirAsia is a budget airline that is popular with the slogan, 'Now Everyone Can Fly'. With this slogan reflects an airline AirAsia to consumers at lower and middle class. Various services that have been provided by AirAsia which is reserve your service, payment service, checking service, inflight service, Insurance AirAsia, AirAsia credit card and others. 

Malaysia Airlines (MAS) is the first airline in Malaysia, which since 1970 has more. In the year 2005, Malaysia Airlines reported a loss of RM1.3 billion. But under the various initiatives, launched together with the Business Turnaround Plan, Malaysia Airlines switched from losses to profitability between FY2006 and FY2007. When the Business Turnaround Plan came to an end, the airline posted a record profit of 851 million Ringgit (265 million dollars) in 2007, ending a series of losses since 2005. The result exceeded the target of RM300 Million by 184%. Various service that was offered by MAS which are reserve your service, MHkisosk, MHbuddy, Favorite spot, payment services, checked baggage, check-in service MH experience, Enrich service, Mas travel insurance and others. 

By using the SWOT analysis we can learn about the strengths, weaknesses, opportunities and threats to AirAsia 1. Strength - Workforce is very flexible and high Committed  2. Weakness-received a lot of complaints due to Their services  3. Opportunity - increasing oil price 

4. Threat - perception that budget airlines Costs compromise safety to keep low 

For Malaysia Airlines' strengths, weaknesses, opportunities and threats to the MAS is  1. Strength - Emphases on Their hospitality and cabin crew network  2. Weakness - quality competition with AirAsia 

3. Opportunity- change in customer preferences 
4. Threat - change in economy 

Award of Air Asia

Award for Malaysia Airlines(MAS)
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