Air Asia’s Statement of Mission

Topics: Low-cost carrier, AirAsia, No frills Pages: 2 (395 words) Published: December 16, 2011
Air Asia’s Statement of Mission, Values and Guiding Principles

Mission

Air Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. The mission are to be the best company to work for whereby employees are treated as part of a big family, create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with Air Asia, maintain the highest quality product, embracing technology to reduce cost and enhance service levels.

Vision
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

3 evaluation of mission statement in terms of components

* People:
Between employers and employees works a family and team. Their treat each other with trust and respect. Their people are the source of our strength. They provide their corporate intelligence and determine their reputation and vitality. Involvement and teamwork are their core human values. * Products:

Their want create a globally recognized ASEAN brand, maintain the highest quality products and they should be the best in serving their customers worldwide. * Profits:
Profits are the ultimate measure of how efficiently they provide customers with the best products for customer needs. Profits are required to survive and grow. They accept embracing technology to reduce cost and enhance service levels.

3 evaluation of vision statement in terms of components

People:
* Air Asia very concern about safety passengers and staff. Partnering with the world’s most renowned maintenance providers and complying with the with world airline operations. Customers are the focus of everything we do. Our work must be done with our customers in mind, providing better products and services than our competition.

Products:
* Low Fare, No...
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