Title: Business Objectives
Does business type have an impact on the aims and objectives that a business may make? This report will reveal and compare the aims and objectives of two businesses in two separate business sectors; Morrison’s (well known Supermarket chain) from the private sector and Warwickshire College for the public sector. Will the aims and objectives of these two companies be completely different like we would expect? Or will there be surprising similarities between two businesses with such different customer bases?
Generalisations can be made when describing the public and private sectors. Companies within the public sector are usually government funded or dependant on fundraising or donations, and private companies are funded by the owner(s) or shareholders / stakeholders.
‘The aim of most private sector organisations is to earn profits for their owners’ (Palmer and Hartley, 2001). Companies don’t always show this aim to customers, instead they publish objectives like ‘provide a better service for new and existing customers’. This then gives the customers the impression that the company is there purely for them with no selfishness on the company’s part. Public companies have slightly different intentions with their aims. An aim of a public company, for example a school, could be ‘to enhance the pupils of the school through education’ and non-profit organisations would make an aim to support their beliefs for example, one of Cancer Research’s main aims could be ‘to reduce fatalities of cancer through fundraising and raising cancer awareness’.
Morrison’s is a large supermarket chain in the private sector. They have obvious objectives like, ‘revamping our systems’ and ‘driving in-store productivity’. They are showing the customers what they want to see without revealing their true aim. They also...
❖ A Palmer and B Hartley (2001) the business environment: Fourth edition, McGraw-Hill Education.
❖ A Palmer and B Hartley (2008) the business environment: Sixth edition, McGraw-Hill Education.
❖ Cottrell, S. (2008) The Study Skills Handbook: Third Edition, Palgrave Study Skills.
❖ Morrison’s (2012) Morrison’s Corporate Responsibility (online) Available from http://www.morrisons.co.uk/corporate (Accessed 29th October 2012)
❖ Warwickshire College (2012) Warwickshire College Strategic Directions (online) Available from http://www.warwickshire.ac.uk (Accessed 26th October 2012)
❖ Tutor2U (2012) Organisation – aims and objectives (online) Available from http://www.tutor2U.net/business/gcse/organisation_aims_objectives.htm (Accessed 29th October 2012)
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