Aida Model

Topics: Want, Need, The Reader Pages: 3 (897 words) Published: October 2, 2010
A....Attention: You must quickly attract the potential clients attention with some relative information about your product or services. Make the potential client aware of the value of your offering or business opportunity . Statistics show that you have about 3-5 seconds to accomplish this feat or the person will go to the next site. If the person goes to the next can forget about making the sale. You lost their attention.

I....Interest: You must be able to spark the customers interest by a very concise, short explanation of features and benefits of your product or service. With correct wording and keywords about your offering, you must learn the art and science of compiling good copy and have good relative content in your advertisement. Bad copy....bad outcome.

D....Desire: Your advertising wording must convince your potential client that the product or service you are offering is exactly what they have been looking for. plus a compelling statement that will convey to them, that they need what you have to offer without hype. Hype and lies turn off a person that might well have become your best customer ever. Hype and lies kills the desire of the potential client.

A....Action: This step involves the potential client to take the next want them to take the action necessary to make the commitment to purchase your product or service. This of course is the end result, you expect that client to take. Making the sale is what marketing is all about.

1. Attention/Attract
In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the...
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