Agile Services And Competitiveness Case Study

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Impact of agile services on competitiveness
The hypothesis H10 i.e., Agile Services is positively associated with competitiveness is supported. Competitiveness is measured as responding to customer needs better than competitors, introducing new services and entering new markets faster than the competitors. This has led to growth in revenue of the company higher than sector average and improvement in market share. The hypothesis H110, that environmental turbulence positively moderates the link between Agile Services and Competitiveness is supported. Environmental Turbulence is measured in terms of cut-throat competition in responding company’s industry and its business environment characterized by political, regulatory and technological environment. In such environment customer’s preferences change quite a lot over time. As has been discussed earlier when organization face turbulent environment they have to be agile and take competitive actions which are short term in nature because one competitive action believed to be of long term in nature does not suffice in addressing fast changes in environment . This does not lead to sustainable competitive advantage. Many short term actions will provide sustainable competitive advantage. In stable environment as customer requirements do not change so fast, companies can build competitive
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The high costs of implementing and maintaining SOA coupled with the high failure rates in both implementations as well as post-implementation phases have justifiably made business executives and leaders take a closer look at SOA implemented in their systems. This study ensures them that investing in SOA will enable agility which has become important paradigm and competitive weapon for them. This research further addresses the how part of agility and prescribes that what capabilities need to be developed and how they can develop the

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